Mortgage Lead Buyers and Sellers

A company that pays for the contact details of someone looking for a mortgage product or service. In mortgage, buyers are mostly lenders, brokers and loan officers, and networks that resell leads on to them. Several companies on this page both buy and sell, which is normal in this industry.

Both exist. An exclusive lead is sold to one buyer only. A shared lead is sold to several, who then compete to make contact first. Many sellers on this page advertise exclusivity, but treat that as a claim to confirm in the agreement rather than on a homepage.

No prices are published here, because companies rarely publish them and any figure would be guesswork. What moves the number: the lead type, whether it is exclusive or shared, whether it is a web form or an inbound call, the geography, and how fresh the lead is. The pricing guide explains how to work out your own number.

Many lead companies work across more than one vertical. The “Also in” column shows the other directories where a company is listed, so you can follow it from one vertical to the next. A company is listed in a vertical only when its own site names that vertical.

Selling to one buyer is a spreadsheet problem. Selling to several is a routing problem: each buyer wants different criteria, caps and delivery, and you need a rule for who gets each lead and what happens to the ones nobody takes. Lead distribution software handles that, with buyers bidding per lead and unsold leads going to overflow instead of being lost.

Each company was checked against its own public website: it had to be a real, reachable site that states that the company buys or sells leads in this vertical. Companies in this industry rename, merge and exit, so the review date is shown at the top and the page is reviewed periodically.