Home Warranty Lead Buyers and Sellers
Companies that publicly buy or sell home warranty leads. Every entry was checked against the company’s own website.
This directory lists 10 companies that openly trade home warranty leads. Going by their own sites, five sell, one buys and four describe both buying and selling.
Of these, six also work in other verticals. The “Also in” column links to those directories.
The roster
| Company | Role | What their site says | Also in |
|---|---|---|---|
| 499 Group499group.com | Both | Performance media network where advertisers pay per lead or call and publishers earn commissions, with own brands in final expense, auto insurance and home repair. | Insurance |
| American Home Quotesamericanhomequotes.com | Seller | Homeowner matching site and directory that offers businesses exclusive home service leads and calls in HVAC, windows, roofing, solar, home warranty and more. | None |
| Astoria Companyastoriacompany.com | Both | Runs a lead and call exchange marketplace where advertisers buy leads and publishers sell inbound lead and call volume across many verticals. | Legal, Insurance, Mortgage, Real Estate, Lending and Financial, Debt Relief, Automotive, Education |
| Choice Home Warrantychoicehomewarranty.com | Buyer | Home warranty provider that runs an affiliate program paying publishers commissions for home warranty lead generation from email, search, display and video traffic. | None |
| EvolveTech Innovationsevolvetechinnovations.com | Both | Lead generation agency that onboards publishers to monetize traffic and delivers inbound leads and calls to businesses in home services, legal, debt, insurance and more. | Legal, Insurance, Mortgage, Lending and Financial, Debt Relief |
| FiveStratafivestrata.com | Seller | Generates residential solar leads, pre-set appointments and live transfers for nationwide, regional and local clients, and says it does not resell third-party leads. | None |
| Heritus Live Leadsheritusliveleads.com | Seller | Sells exclusive auto warranty leads and live transfers, plus mortgage, solar, debt settlement, home warranty and other verticals, replacing leads that miss agreed filters. | Automotive, Mortgage, Debt Relief, Insurance, Education, Health and Senior Care, Lending and Financial |
| Hoom Advertisinghoomadvertising.com | Seller | Sells exclusive home warranty and home service leads and inbound calls to businesses, priced per lead with no long-term contracts and delivered in real time. | None |
| LeadGrubleadgrub.com | Both | Lead generation agency selling coreg, form-filled and posted leads plus call-ins and warm transfers to businesses, sourcing inventory from publishers. | Debt Relief, Mortgage, Legal, Lending and Financial, Health and Senior Care, Insurance |
| Social Up Mediasocialupmedia.com | Seller | Provides home warranty and other leads, inbound calls and live transfers to buyers, with exclusive campaigns available and real-time lead delivery. | Insurance, Health and Senior Care, Mortgage, Debt Relief, Legal |
How this list was built
We started from a working list of companies active in lead buying and selling, then applied two tests to each: is the company’s website real and reachable, and does it describe buying or selling home warranty leads? If we could not confirm both from the site itself, the company is not listed here.
No contact names, email addresses or phone numbers appear on this page, and no prices. Every line in the “What their site says” column paraphrases wording published on that company’s own site as of the review date.
This page is a starting roster rather than a census. Companies are added as they are verified, and a company absent from it most often has not been reviewed yet. The full method is on the pay-per-lead companies page.
Questions
What is a home warranty lead buyer?
A company that pays for the contact details of someone looking for a home warranty product or service. In home warranty, buyers are mostly contractors and installers, and networks that resell leads on to them. Some companies on this page both buy and sell, which is normal in this industry.
Are home warranty leads sold exclusive or shared?
Both exist. An exclusive lead is sold to one buyer only. A shared lead is sold to several, who then compete to make contact first. Many sellers on this page advertise exclusivity, but treat that as a claim to confirm in the agreement rather than on a homepage.
What do home warranty leads cost?
No prices are published here, because companies rarely publish them and any figure would be guesswork. What moves the number: the lead type, whether it is exclusive or shared, whether it is a web form or an inbound call, the geography, and how fresh the lead is. The pricing guide explains how to work out your own number.
Why do some companies appear in several directories?
Many lead companies work across more than one vertical. The “Also in” column shows the other directories where a company is listed, so you can follow it from one vertical to the next. A company is listed in a vertical only when its own site names that vertical.
I generate home warranty leads. How do I sell to several buyers at once?
Selling to one buyer is a spreadsheet problem. Selling to several is a routing problem: each buyer wants different criteria, caps and delivery, and you need a rule for who gets each lead and what happens to the ones nobody takes. Lead distribution software handles that, with buyers bidding per lead and unsold leads going to overflow instead of being lost.
How was this list built, and how often is it updated?
Each company was checked against its own public website: it had to be a real, reachable site that states that the company buys or sells leads in this vertical. Companies in this industry rename, merge and exit, so the review date is shown at the top and the page is reviewed periodically.
Related guides
- How to sell home warranty leads: who buys, what to screen for and the order to build in
- Home warranty lead distribution: the fields, screens and routing for this market
- Home Services lead buyers and sellers: the full vertical directory
- Pay-per-lead pricing: how a price is built, and how to work out your own
- Pay-per-lead vs. pay-per-call: why selling records is simpler than selling live calls
Selling leads to more than one buyer?
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