How to Sell Debt Relief Leads
How to sell debt relief leads to settlement, tax and credit companies that buy on debt size and state. Sign funded buyers first, match each one's minimum and state list, and keep consent records with every lead.
Most of the 69 debt relief companies in our directory sell exclusive real-time leads, and 38 sell live transfers. Seven are relief providers that buy from affiliates, and their rules show what a lead is worth: enough unsecured debt, a qualified state, and a consumer who asked for help.
Buyers here pay per lead, per call or per enrollment, and call sellers bill only past a buffer. Consent records and do-not-call handling are questions every serious buyer asks, and several sellers' marketing contradicts their own terms.
Line up buyers by state and debt minimum before you buy traffic, get each to fund a balance, write the return rules down, and send leads nobody takes to an overflow outlet.
Who buys debt relief leads
Debt relief companies in our directory sell to providers that enroll consumers, to call centers, and to networks that resell.
| Buyer | What they buy | What to know |
|---|---|---|
| Debt settlement and consolidation companies | Exclusive leads and live transfers from consumers with unsecured debt above a minimum, in the states they serve. | Several run their own affiliate programs and pay per lead, per call or per enrollment. Agree the debt minimum, the state list and the billable event before the first lead, then have them fund a balance. |
| Tax relief firms | Leads and transfers from people with IRS or state tax debt above a threshold who are not already working with another firm. | Ten companies publish tax relief qualifiers. Put tax relief on its own lead type with its own fields, because the screens differ from consumer debt. |
| Call centers and transfer buyers | Live transfers and aged leads they can dial in volume. | Twenty-seven companies here are call centers or transfer sellers, and aged leads are sold by 18. Juiced distributes web leads, so transfers need separate call tracking. |
| Networks and marketplaces | Leads by post or ping post, priced by campaign. | Twenty-three companies are networks or marketplaces. Expect an application, creative review, rules on incentivized traffic and a consent record with each lead, and keep a source sub ID on every lead. |
The debt relief lead buyer directory lists every company we found that publicly buys or sells debt relief leads, with what each one says it does. It is a research starting point, with no contact details.
What you are selling
What the 69 debt relief lead companies in our directory say they offer:
| Product | Companies offering it |
|---|---|
| Exclusive leads | 40 of 69 |
| Real-time leads | 49 of 69 |
| Shared leads | 14 of 69 |
| Aged leads | 18 of 69 |
| Inbound calls | 31 of 69 |
| Live transfers | 38 of 69 |
| Booked appointments | 11 of 69 |
| Data or lists | 18 of 69 |
| Clicks | 7 of 69 |
Counts cover everything each company says it sells, which can include other verticals.
Start with exclusive real-time web leads, which 40 of the 69 companies offer and which every buyer type here takes. Live transfers are nearly as common, but they need separate call tracking because Juiced distributes web leads.
What to capture and screen for
- Total unsecured debt, captured as a number or band that can be filtered against each buyer's minimum.
- Debt type: credit card, personal loan, medical, collections, business debt or tax debt.
- State of residence, checked against each buyer's accepted states.
- Whether the consumer is actively looking for help, in their own words or a clear yes.
- For tax relief: amount owed, IRS or state, unfiled returns, and whether another firm is involved.
- Phone confirmed, for example with a one-time code, and duplicates removed.
- A consent certificate URL and a source sub ID on every lead.
The field-by-field version is on the debt relief lead distribution page.
Building it, in order
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Find buyers before you build traffic
Get each buyer's debt minimum, accepted states, debt types and daily capacity. One seller here asks buyers to apply with exactly that: licenses, debt types, approved states and daily capacity. Those answers tell you where demand is funded before you spend on traffic.
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Ask what event the buyer pays on
Debt buyers here pay per lead, per call, per enrollment or by revenue share. A per-enrollment buyer pays only when its own team converts, so you carry the risk of its sales floor. Sell per lead to a funded balance, and treat enrollment deals as a separate arrangement.
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Get every buyer to fund a balance
Most companies here do not publish payment terms, and several start buyers on a pilot or test batch. Skip the free test. Ask each buyer to fund a balance, with no free sample leads and no promise of a set number of leads by a date. In Juiced the buyer funds a wallet and is charged as each lead is delivered.
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Write the return rules before the first lead
Published policies here credit or replace disconnected or wrong numbers, duplicates and leads outside the agreed filters, and do not credit unanswered phones or consumers who are not interested. One seller requires a call recording for wrong-number claims. Decide your rules, put them in writing, and set the reporting window.
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Set expectations on the first call
Tell the buyer how fast to call, what the return rules are, and that not every consumer with qualifying debt will enroll. Debt buyers who have been sold shared leads labeled exclusive will otherwise blame your leads.
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Build the lead type around debt
Add unsecured_debt_amount, debt_type and state as required for ping so a buyer can check its minimum and state list before bidding. Put tax relief on its own lead type with tax_debt_amount, tax_debt_source and unfiled_returns, and keep contact details for the post.
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Generate only where a funded buyer is waiting
Point traffic at states your funded buyers accept. A consumer in a state no buyer serves, or with debt below every buyer's minimum, is a lead you paid for and cannot sell.
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Let buyers bid
Most sellers here quote a price per lead or a custom quote, and only two run bidding. When several settlement companies want the same states, let them bid above your minimum so the highest bid wins in seconds and the lead goes to one buyer.
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Have overflow ready and track every source
Leads nobody takes go to your own marketplace, where the price falls until someone buys with Buy Now or a standing Buy Order. Keep a source sub ID on every lead, so a run of returns points to one affiliate or call center you can fix or cut.
What makes debt relief different
- Relief providers buy directly: seven companies here buy leads and calls from affiliates for their own programs and publish what they will pay for.
- Calls are central: 38 of the 69 companies sell live transfers and 27 are call centers or transfer sellers.
- Debt is verified, not just asked: four companies say they confirm unsecured debt with a soft credit pull.
- Per-sale pricing is more common than in any other vertical: 15 companies price per sale or acquisition, and five use revenue share.
- Consent wording gets close reading: five companies use consent language saying contact may happen even on a do-not-call list.
- Exclusivity claims often conflict: five companies' buyer pages contradict their own consumer pages, FAQs or pricing.
Common mistakes
- Buying traffic before a buyer has funded a balance and named its debt minimum and states.
- Selling to a per-enrollment buyer without knowing it pays only for consumers its own team converts.
- Mixing tax relief and consumer debt in one lead type, so neither buyer can filter properly.
- Calling leads exclusive on the buyer page while the consumer form promises several quotes.
- Giving free test batches or promising a lead count by a date before the buyer funds.
- Leaving unanswered phones and not-interested consumers out of the return rules, then arguing them lead by lead.
- Dropping the source sub ID, so you cannot tell which affiliate sends low-debt or out-of-state leads.
Related
- Debt relief lead buyers and sellers: every company in this market, checked against its own website
- Debt relief lead distribution: the fields, screens and routing for this market
- Pay-per-lead vs. pay-per-call: why selling records is simpler than selling live calls
Frequently asked
How much unsecured debt does a debt relief lead need?
Each buyer sets its own minimum, and nine of the 23 companies that publish settlement qualifiers name one. Capture the amount as a number or band so each buyer can filter against its own threshold.
Should I sell debt relief leads per lead or per enrollment?
Start per lead to a funded balance. Some providers here pay per enrollment, but then you are paid only when their sales team converts, which puts their close rate on your books.
Do debt relief buyers want live transfers?
Many do. Thirty-eight of the 69 companies sell live transfers, usually billed after a set call length. Juiced distributes web leads, so transfers need separate call tracking.
What return reasons do debt buyers accept?
Published policies here accept disconnected or wrong numbers, duplicates and leads outside the agreed filters, often as replacements rather than refunds. Unanswered phones and consumers who are not interested are usually excluded.
Do I need consent records on debt relief leads?
Should tax relief be its own lead type?
Yes. Tax relief buyers screen on amount owed, IRS or state, unfiled returns and other firms involved, which consumer debt buyers do not use. Separate lead types keep filters, caps and bids apart.
What do debt relief leads sell for?
No prices are published here. Sellers rarely publish them, and what a debt relief lead sells for depends on whether it is exclusive or shared, a web lead or a call, the geography, how fresh it is and how many buyers want it. The pay-per-lead pricing guide shows how to work out your own floor from cost and let buyers bid above it.
Does Juiced handle debt relief calls or live transfers?
No. Juiced distributes web leads and delivers them by webhook, email or text. It does not track or route phone calls, so if calls are part of your product you need call tracking software for that side.
Selling debt relief leads to more than one buyer?
Juiced is lead distribution software for companies that sell leads. Buyers fund a wallet and bid above your minimum, each lead goes to the highest bid in seconds, and leads that miss their first buyer go to your own marketplace instead of being lost.
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