Electrical leads are sold as exclusive jobs and billable calls, often with one electrician per territory.

What electrical lead companies sell

What the 20 companies in our electrical directory say they offer, read from their own websites.

Counts cover everything each company says it sells, which can include other verticals.

Exclusive and real-time leads lead the table and inbound calls follow closely, while shared leads, appointments, live transfers, aged leads and data each appear at only a few companies. An electrician here is used to paying for one job that nobody else got, so a shared or aged product needs a clear reason and a lower price. Sell web leads exclusive, and point callers to a separate call tracking setup.

What electrical leads are screened for

No electrical company in our directory publishes an electrical-specific checklist, so the screens come from the general checks they describe and the reasons they accept for credits.

• Service area. Nearly every company here targets by service area, three by radius, and one blocks out-of-area submissions with a ZIP check. Out of area is among the most common credit reasons.
• Type of work. Most companies let buyers pick the services they want, and six credit leads for a trade or service the contractor does not offer. Two separate residential from commercial work.
• Decision maker. Three companies say they confirm or screen for the homeowner or an authorized decision maker, and two treat tenants or renters without the owner's approval as invalid.
• Real intent. Companies describe questionnaires that filter out low-intent and small repair requests, text code confirmation, intent IVRs and live verification calls on project type, timeline and readiness to hire.
• Billable call. Four companies define a billable call by a minimum duration or buffer, and four use call recordings to settle disputes or audit campaigns.

What an electrical lead has to carry

Buyers target by service area, ZIP code or radius and by service type almost everywhere. Two filter calls by business hours, two by residential or commercial work, and a few by homeownership or budget.

Every lead type in Juiced starts with ten default fields. Add your own on top, and decide for each one whether it is required and whether the buyer receives it.

The electrical fields

Field names and answer options checked against 4 public lead forms, form templates and posting specs in this market, October 2026.

Every lead starts with these

Provenance

This page does not state what the rules on consent require. They are published by the FCC and the FTC, and TCPAWorld tracks how they change. The full list of field types is on the lead fields page.

What you need to decide on a lead is not what you need to sell it

Every field carries four switches rather than one required flag.

Ping with zip, service_type, property_type, homeowner, timeline and project_scope. That tells an electrician whether the job is in area, the kind of work, and how urgent it is, before any contact details are shared.

How electrical companies sell and price

Sixteen of the 20 companies price per lead, 10 per call and seven quote custom pricing. Four charge a subscription or monthly fee, four price per appointment, four run bidding and two charge a setup fee. Several set the price by local competition or by market, so the same job can cost different amounts in two cities.

Six companies describe themselves as performance agencies, and several sell SEO, ads or website work alongside leads, or run campaigns inside the contractor's own ad account and charge per lead on top. Six run networks or marketplaces. When an electrician compares you with these, the question is simple: who owns the traffic, and who else gets the job.

Territories, contracts and how buyers start

Four companies limit how many contractors they sell to in an area, three of them to one per trade per market. Several companies onboard with a territory check before taking money. Exclusive here often means exclusive territory, not only an exclusive lead.

Thirteen companies say there is no long-term contract, but the details vary: one sells programs with a minimum term, one sets a minimum monthly volume on its pay-per-lead plan, one sells monthly appointment packages and one asks for an initial deposit that sets the spending limit. Five run prepaid or funded accounts and two keep a card on file. Seven offer self-serve signup, and most of the rest start with a call or a free audit. One hands out a free introductory lead credit, which Kyle advises against: a funded balance tells you the buyer is real.

Returns, credits and the fine print

Sixteen companies say something about bad leads. Duplicates, out of area and the wrong trade are the most common accepted reasons, with a few adding wrong numbers, job seekers, existing customers and people who deny making the request. Four refuse credits when the contractor simply could not reach the homeowner or the job did not close, and one of them also excludes leads the contractor did not try to contact within a set window. Most remedies are credits or replacements, not cash.

The fine print does not always match the page. One company's help center allows form lead returns while its terms say no returns. Another advertises a minimum term in its FAQ while its terms let contractors leave at any time, and also lets unconverted leads go to other contractors after a set period. Read the agreement, not the homepage, and put your own policy in writing before the first lead.

• List the reasons that earn a credit: duplicate, out of area, wrong service, bad number.
• List the reasons that do not: no answer, no sale, price shopping.
• In Juiced, approved returns are credited back to the buyer's wallet.

Consent records and the supply side

Consent comes up less here than in most home services markets: eight of the 20 companies say anything about it. Two use TrustedForm, one network requires publishers to pass a consent record with timestamp, IP address, page URL, user agent and disclosure text, and one puts text message consent and opt-outs on the contractor. Store the certificate in consent_certificate_url or lead_id_token so a buyer who asks can see it. The rules are published by the FCC and FTC.

Seven companies buy from publishers, affiliates or other networks, by ping post, host and post, embedded forms, API or tracked phone numbers. Several approve each publisher by application, two bar incentivized traffic, and one bars renters without the owner's authorization. Payouts are per accepted lead or billable call, one network sets rates by category and geography, and one pays weekly only above a monthly call volume. Keep a source_sub_id on every lead so you can pay and cut sources on the same data.

How Juiced runs an electrical lead business

1. Buyers fund a wallet

   Each buyer adds funds before leads arrive and is charged as each lead is delivered. Approved returns are credited back to the wallet. No invoices to send and no payments to chase.

2. Buyers set filters and caps, then bid

   Each buyer filters on your fields and caps how many leads they take. They bid above your minimum, and the highest bid wins the lead in seconds.

3. Delivery goes where the buyer works

   By webhook into the buyer’s CRM, by email or by text.

4. Unsold leads go to your marketplace

   A lead no buyer takes is not dropped. It goes to your own marketplace, where its price falls until someone buys it outright or a standing buy order picks it up.

Related

• Electrical lead buyers and sellers: every company in this market, checked against its own website
• How to sell electrical leads: who buys, what to screen for and the order to build in
• Home services lead distribution: the wider vertical

Frequently asked