Home security leads are sold exclusive and in real time, almost always from multi-trade sites.
All but one of the 16 home security companies in our directory sell security as one category among other home services. Most offer real-time and exclusive leads, and several also sell inbound calls.
Exclusive and real time is the default here: 12 of the 16 home security companies in our directory offer real-time leads and 10 offer exclusive leads. Several sell inbound calls, several sell live transfers, and a few sell appointments or clicks, and only a few offer shared or aged leads.
Security is rarely sold on its own. Nearly every company lists it beside roofing, solar, HVAC, moving or medical alert, and 15 of the 16 generate their own traffic. Most let buyers target by area, but buyer terms are thin: only 5 publish anything about returns, and several publish no buyer terms at all, or terms written for consumers.
Juiced lets each security buyer fund a wallet, set filters and caps by area and install type, and bid above your minimum so the highest bid wins the lead in seconds. Leads no buyer takes go to your own marketplace, where the price falls until someone buys. Delivery is by webhook into the buyer's CRM, email or text.
What home security lead companies sell
What the 16 companies in our home security directory say they offer, read from their own websites.
| Product | Companies offering it |
|---|---|
| Exclusive leads | 10 of 16 |
| Real-time leads | 12 of 16 |
| Shared leads | 3 of 16 |
| Aged leads | 2 of 16 |
| Inbound calls | 6 of 16 |
| Live transfers | 4 of 16 |
| Booked appointments | 3 of 16 |
| Data or lists | 2 of 16 |
| Clicks | 3 of 16 |
Counts cover everything each company says it sells, which can include other verticals.
Exclusive real-time leads are what most security buyers will expect, since most companies here offer both and only a few offer shared leads. Calls are the second track: six companies sell inbound calls and four sell live transfers, and Juiced distributes web leads, so calls need separate call tracking. Aged leads and lists come from only a couple of companies.
What home security leads are screened for
Companies here describe far more checks on the contact than on the security need itself.
- Real interest in security. Only one company describes a security-specific screen: people genuinely interested in home security, with the option to target those without existing coverage in a city.
- Contact checks. 13 of the 16 companies describe some kind of verification. A few name phone or email validation tools or contactability scoring, and one runs deduplication and identity checks.
- A person confirms the request. Several confirm the lead by a human step: a live agent double-checks before transfer, an IVR pre-qualifies callers, or someone calls the homeowner after the form to check fit.
- Homeowner and current setup. A couple of companies let buyers target homeowners or property type, residential or commercial.
- Area and category. 12 companies let buyers target by area, from ZIP code to state, and several let them pick the service category, since security shares the form with other trades.
- Consent records. 9 companies say something about consent. A couple name or load a consent certificate vendor, and one says it stores the opt-in language and consent record for every aged lead.
What a home security lead has to carry
Area is the main filter: 12 of the 16 companies let buyers set it, from ZIP codes to whole states. Several add service category, and a few add homeownership, residential or commercial, demographics or time of day.
Every lead type in Juiced starts with ten default fields. Add your own on top, and decide for each one whether it is required and whether the buyer receives it.
The home security fields
Field names and answer options checked against 6 public lead forms, form templates and posting specs in this market, October 2026.
| Field | Type | Why |
|---|---|---|
| property_type | List of Values | Asked by a few of the forms and posting specs we reviewed. House, Townhome, Condo or apartment, Business, Other |
| tcpa_consent | Boolean | Records that the consumer checked the consent box; the wording itself is kept with the lead. |
| install_type | List of Values | Asked by one of the forms we reviewed. Professional installation, DIY installation, Not sure yet |
| consent_certificate_url | URLs | No form we reviewed showed a certificate field, but a few carried consent wording; keep the certificate if you capture one. |
| source_sub_id | Identifiers | Seen in one posting spec we reviewed. |
Every lead starts with these
| Field | Type |
|---|---|
| first_name | Text |
| last_name | Text |
| phone | Numeric |
| address_1 | Text |
| address_2 | Text |
| city | Text |
| state | Text |
| zip | Postal Codes |
| county | Counties |
Provenance
| Field | Type | Why |
|---|---|---|
| source_url | URLs | The page the lead was captured on |
| consent_timestamp | Date & Time | When the consumer submitted the form |
| ip_address | IP Address | The address the form was submitted from |
This page does not state what the rules on consent require. They are published by the FCC and the FTC, and TCPAWorld tracks how they change. The full list of field types is on the lead fields page.
What you need to decide on a lead is not what you need to sell it
Every field carries four switches rather than one required flag.
Ping with zip, property_type and install_type. That is enough for a buyer to know the job is in territory and the kind of install, without sending contact details first.
Security rides on multi-trade platforms
All but one company in this directory lists home security as one option among many. A moving and auto transport lead company adds security and medical alert, a large marketplace sells security beside solar, roofing and dozens of other verticals, and several contractor platforms list it in a dropdown of trades. Only one company runs a buyer program aimed at security dealers, with self-serve signup, area filters and a fixed rate per lead.
That shapes what buyers expect. A security dealer who has bought from these platforms is used to choosing a category and an area and getting leads in seconds. Build security as its own lead type with its own fields, such as property_type and install_type, so security buyers filter and bid on security requests only and never receive a roofing form with a security checkbox on it.
How companies sell, price and start buyers
Per lead is the most common model, named by 10 of the 16 companies, and 7 quote each buyer on request. A few price per call, and a couple each charge per sale or run a bid or auction model.
Most companies start buyers with a call, a demo or a quote form, and 3 offer self-serve signup, one of them having the buyer add billing, pick an area and set filters. Commitments are light on paper: of the 6 that mention minimums, most describe a low minimum or none, 5 say no long-term contract, and only one company states that it keeps a card on file. Kyle's rule cuts the other way. Ask every security buyer to fund a balance before the first lead, with no trial batch and no billing after delivery.
Exclusive on the homepage, different in the details
Exclusivity claims are common and loosely defined. A few companies contradict themselves: one homepage says no one else receives your leads while its pricing page sells exclusivity as an add-on, one written guarantee says leads are never resold while another page offers non-exclusive leads, and one site calls its leads exclusive while homeowner requests can produce quotes from several local pros. One seller notes its aged leads may already have been contacted by other businesses.
Returns are thinner still. Only 5 companies publish anything: one credits approved disputes and does not bill wrong numbers, solicitors or repeat callers, one replaces leads that miss the agreed filters, and the rest mention a return process or replacement without terms. Several companies publish no buyer terms, or terms written for consumers or another industry. The lesson for buyers is to read the agreement, not the homepage, and the lesson for sellers is to write the exclusivity rule and the return policy before the first lead.
- State how many buyers can receive a security lead, and keep it the same on every page and in the agreement.
- List which return reasons get credit, such as bad numbers, duplicates or out of area, and which do not.
- In Juiced, approved returns are credited back to the buyer's wallet.
The supply side: how networks buy security leads
8 companies here buy from publishers, affiliates or other lead generators. They take traffic by ping post, a single standard API, an embedded form or a tracking link, and they vet sources first through an application, pre-vetting or offer guidelines that cover disclaimers and keyword restrictions. Two consumer forms in this directory say consent covers contact even when the number is on a do-not-call list, and one marketplace lets buyers upload a hashed do-not-call list to suppress aged leads. The rules themselves are published by the FCC and FTC.
Payouts follow the buyers. One marketplace sets the price of each lead by live buyer competition, ties payouts to quality feedback and sends disposition data back to publishers, reporting results by source and sub ID. Another pays per qualified referral. If you sell into these networks, keep a source sub ID on every security lead so you can match their feedback to the campaign that produced it.
How Juiced runs a home security lead business
Buyers fund a wallet
Each buyer adds funds before leads arrive and is charged as each lead is delivered. Approved returns are credited back to the wallet. No invoices to send and no payments to chase.
Buyers set filters and caps, then bid
Each buyer filters on your fields and caps how many leads they take. They bid above your minimum, and the highest bid wins the lead in seconds.
Delivery goes where the buyer works
By webhook into the buyer’s CRM, by email or by text.
Unsold leads go to your marketplace
A lead no buyer takes is not dropped. It goes to your own marketplace, where its price falls until someone buys it outright or a standing buy order picks it up.
Related
- Home security lead buyers and sellers: every company in this market, checked against its own website
- How to sell home security leads: who buys, what to screen for and the order to build in
- Home services lead distribution: the wider vertical
Frequently asked
Are home security leads usually exclusive?
Most companies here offer exclusive leads: 10 of the 16 in our directory, against only a few that offer shared leads. A few companies describe exclusivity differently on different pages, so buyers should read the agreement and sellers should state one rule everywhere.
Who buys home security leads?
Security dealers and installers, multi-trade home services contractors who add security to roofing or HVAC, and the marketplaces and networks that resell to them. Several companies here also sell inbound calls and live transfers to call buyers.
Do security lead sellers screen for existing alarm coverage?
Rarely. Only one company describes a security-specific screen, for genuine interest in home security, and it lets a client target people without existing coverage in a city. Most checks described here are about the contact, not the security need.
Do home security lead companies offer returns?
Only 5 of the 16 publish anything about returns. One credits approved disputes, one replaces leads that miss the agreed filters, and the rest mention returns or replacement without terms. Write your own policy before the first lead.
How do security buyers set their territory in Juiced?
Buyers set filters and caps. A buyer can filter on zip, state or county and on your custom fields such as property_type and install_type, then cap how many leads they take.
Do home security sellers provide consent records?
What do home security leads sell for?
No prices are published here. Sellers rarely publish them, and what a home security lead sells for depends on whether it is exclusive or shared, a web lead or a call, the geography, how fresh it is and how many buyers want it. The pay-per-lead pricing guide shows how to work out your own floor from cost and let buyers bid above it.
Does Juiced handle home security calls or live transfers?
No. Juiced distributes web leads and delivers them by webhook, email or text. It does not track or route phone calls, so if calls are part of your product you need call tracking software for that side.
Sell more of the home security leads you already generate.
Funded buyers, bids above your minimum, and a marketplace for the leads nobody took the first time.
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