Moving leads are sold by lane, date and size, and often shared with a stated number of movers.
14 of the 29 moving companies in our directory sell shared leads, a larger share than in any other home trade, and several of them tell movers exactly how many companies receive each one. Several also vet the mover before it can buy, asking for a DOT or MC number, a license or insurance.
Moving is a quote-comparison market. All 29 moving companies in our directory generate their own traffic, 21 offer real-time leads and 19 offer exclusive leads, but 14 also sell shared leads, and 5 put a cap on how many movers receive a shared lead. A few consumer sites tell the person up front that more than one mover will contact them.
The lead itself is defined by the move: 11 companies capture or target origin and destination, 11 the move date, 12 the size of the move and 18 split local, long-distance, interstate or international moves. Five check who the buyer is before selling, which is rare in home services: a DOT or MC number, a license, insurance or a background review.
Juiced distributes the web leads. Each mover funds a wallet, sets filters and caps by lane, date and move size, and bids above your minimum so the highest bid wins the lead in seconds. Leads no mover takes go to your own marketplace, where the price falls until someone buys with Buy Now or a standing Buy Order. Live transfers and inbound calls need separate call tracking.
What moving lead companies sell
What the 29 companies in our moving directory say they offer, read from their own websites.
| Product | Companies offering it |
|---|---|
| Exclusive leads | 19 of 29 |
| Real-time leads | 21 of 29 |
| Shared leads | 14 of 29 |
| Inbound calls | 14 of 29 |
| Live transfers | 12 of 29 |
| Booked appointments | 4 of 29 |
| Data or lists | 1 of 29 |
| Clicks | 3 of 29 |
Counts cover everything each company says it sells, which can include other verticals.
Real-time leads lead the table at 21 of 29, exclusive at 19 and shared at 14, so 11 of the 29 run both tiers side by side, and a few sell exclusive, shared with one other mover and shared with a capped group as separate products. Live transfers appear at 12 and inbound calls at 14; Juiced distributes web leads, so calls need separate call tracking. Appointments, clicks and semi-exclusive leads are a small corner.
What moving leads are screened for
Moving sellers screen the move itself first, then the phone, and several screen the buyer too.
- Lane. 11 companies capture or target origin and destination, by ZIP code, city, state, region or country route, and a few let movers buy only the lanes they run.
- Date and size. 11 capture the move date and 12 the size of the move, as home size, estimated weight or an inventory list.
- Distance and move type. 18 split moves into local, long-distance, interstate or international, 5 separate commercial or office moves from household moves, and 8 also sell vehicle moves or auto transport.
- Full service or not. Several sellers separate full-service moves from truck rental, containers or do-it-yourself help. One blocks job seeker and truck renter searches in its ads, and one credits leads that were not looking for a full-service move.
- Reachable phone. 14 companies say they check the phone, by text or call verification, line type checks or a phone validation service, and a few confirm the move date, origin, destination and home size before delivery.
- The buyer. Five companies vet the mover before it can buy: a DOT number at signup, a valid MC number on the order form, proof of license and insurance, or a credential and background review.
What a moving lead has to carry
Movers target by service area first, by ZIP code, city, state, radius or area code, and then by lane and distance. Several add move size, move date and packing or storage.
Every lead type in Juiced starts with ten default fields. Add your own on top, and decide for each one whether it is required and whether the buyer receives it.
The moving fields
Field names and answer options checked against 10 public lead forms, form templates and posting specs in this market, October 2026.
| Field | Type | Why |
|---|---|---|
| origin_zip | Postal Codes | Asked by most of the forms and posting specs we reviewed, separately from the contact address. |
| move_date | Dates | Asked by most of the forms and posting specs we reviewed. |
| destination_zip | Postal Codes | Asked by most of the forms and posting specs we reviewed. |
| move_size | List of Values | Asked by most of the forms and posting specs we reviewed. Partial home, Studio, One bedroom, Two bedrooms, Three bedrooms, Four bedrooms, Five or more bedrooms, Office |
| service_type | List of Values | Seen in several of the forms and posting specs we reviewed. Full service move, Packing only, Loading or unloading labor, Storage, Junk removal, Not sure |
| move_category | List of Values | Seen in several of the forms and posting specs we reviewed, often as an office or commercial option. Household, Commercial |
| tcpa_consent | Boolean | Records that the consumer checked the consent box; the wording itself is kept with the lead. |
| destination_state | States | Seen in a few of the forms and posting specs we reviewed. |
| destination_city | Text | Seen in a few of the forms and posting specs we reviewed. |
| source_sub_id | Identifiers | Seen in a few of the posting specs we reviewed, as UTM or referral source fields. |
Every lead starts with these
| Field | Type |
|---|---|
| first_name | Text |
| last_name | Text |
| phone | Numeric |
| address_1 | Text |
| address_2 | Text |
| city | Text |
| state | Text |
| zip | Postal Codes |
| county | Counties |
Provenance
| Field | Type | Why |
|---|---|---|
| source_url | URLs | The page the lead was captured on |
| consent_timestamp | Date & Time | When the consumer submitted the form |
| ip_address | IP Address | The address the form was submitted from |
This page does not state what the rules on consent require. They are published by the FCC and the FTC, and TCPAWorld tracks how they change. The full list of field types is on the lead fields page.
What you need to decide on a lead is not what you need to sell it
Every field carries four switches rather than one required flag.
Ping with origin_zip, destination_zip, destination_state, move_date, move_category, move_size and service_type. A mover can tell from those whether it serves the lane, the date and the job size before bidding, without seeing contact details.
Shared leads with a stated number of movers
Moving is where shared leads are most normal in home services. 14 of the 29 companies sell them, and 5 say how many movers can receive each one. A few sell three tiers side by side: exclusive, shared with one other mover, and shared with a capped group, each at its own price.
The consumer side matches. A few moving sites tell the person they will get quotes from more than one mover, and one site states two different numbers of companies on two of its forms. If you sell shared, state the cap in writing, match it to what your consumer form says, and price each tier separately. In Juiced, each tier can be its own lead type with its own minimum, so a mover bids on exclusive and shared leads separately.
Movers are vetted before they buy
Five of the 29 companies check the buyer, which few home trades do. One asks for a DOT number at signup, one requires a valid MC number on its order form, one has a rep confirm DOT licensing, and others require a license, insurance, good reviews or a credential and background review before a mover is listed or sold leads. Consumer marketplaces do this because their own brand is on the quote request.
Several sellers start with a person: 13 begin with a call, consultation or account manager, a few run a territory check, and several let a mover sign itself up. A few set a minimum, such as a monthly lead volume, an initial budget by lead type or a minimum credit bundle, while several say there is no minimum. Follow the same order: confirm the mover's credentials and lanes on the first call, then have it fund a balance before the first lead.
Returns tied to the move details
18 companies publish something about returns. The credit reasons are specific to moving: an invalid or disconnected phone, a person not looking for a full-service move, an unrelated service, a duplicate or wrong contact details. Several set a reporting window.
Others use a different promise. A few offer a money-back guarantee on the plan fee or the first payment instead of per-lead credits, one waives its next management fee if leads do not pay off, and a few say all sales are final or credits are discretionary. Write down before the first lead which move details make a lead returnable. In Juiced, approved returns are credited back to the mover's wallet.
Read the agreement, not the homepage
Several moving companies' published terms do not cover lead purchases at all: generic site terms, web hosting boilerplate or terms written for another industry. One site explains shared leads on its moving page while its packages advertise exclusive only, and one privacy policy says phone numbers are not shared while its terms allow sharing with any third party. Movers who read only the homepage miss this, so put your own terms in writing.
On consent, 5 companies' consumer forms let the person be contacted by the site and its partners or network of movers, and a couple name a consent certificate service. One seller says the buyer is responsible for consent records, do-not-call lists and opt-outs. The rules themselves are published by the FCC and FTC.
How Juiced runs a moving lead business
Buyers fund a wallet
Each buyer adds funds before leads arrive and is charged as each lead is delivered. Approved returns are credited back to the wallet. No invoices to send and no payments to chase.
Buyers set filters and caps, then bid
Each buyer filters on your fields and caps how many leads they take. They bid above your minimum, and the highest bid wins the lead in seconds.
Delivery goes where the buyer works
By webhook into the buyer’s CRM, by email or by text.
Unsold leads go to your marketplace
A lead no buyer takes is not dropped. It goes to your own marketplace, where its price falls until someone buys it outright or a standing buy order picks it up.
Related
- Moving lead buyers and sellers: every company in this market, checked against its own website
- How to sell moving leads: who buys, what to screen for and the order to build in
- Home services lead distribution: the wider vertical
Frequently asked
Should I sell moving leads exclusive or shared?
Both sell here. 19 of the 29 moving companies in our directory offer exclusive leads and 14 offer shared, and a few sell exclusive, shared with one other mover and shared with a capped group as separate tiers. If you share, state how many movers receive each lead and price each tier on its own.
What details does a moving buyer need before bidding?
The lane, the date and the size. Companies here capture origin and destination, move date, home size or volume, and whether the move is local, long-distance, interstate or international. Put origin_zip, destination_zip, move_date and move_size in the ping so a mover can tell whether it runs that lane before it bids.
Do moving lead sellers check the mover?
Five of the 29 do. They ask for a DOT number, a valid MC number, a license and insurance, or run a credential and background review before a mover can buy. Doing the same keeps your leads with movers your consumers can trust.
How do movers filter by lane in Juiced?
Buyers set filters and caps. A mover can filter on origin_zip, destination_zip and destination_state, and on move_category and move_size, then cap how many leads it takes.
What should count as a moving return?
Published policies here credit invalid phones, duplicates, wrong contact details, and people not seeking a full-service move, usually within a short reporting window. Decide these before launch. In Juiced, approved returns are credited back to the mover's wallet.
Do movers prepay for leads?
Most moving sites do not say. Three take a prepaid or funded account, 2 invoice and 3 keep a card on file. In Juiced each mover funds a wallet and is charged as each lead is delivered, so there is no invoice to chase.
What do moving leads sell for?
No prices are published here. Sellers rarely publish them, and what a moving lead sells for depends on whether it is exclusive or shared, a web lead or a call, the geography, how fresh it is and how many buyers want it. The pay-per-lead pricing guide shows how to work out your own floor from cost and let buyers bid above it.
Does Juiced handle moving calls or live transfers?
No. Juiced distributes web leads and delivers them by webhook, email or text. It does not track or route phone calls, so if calls are part of your product you need call tracking software for that side.
Sell more of the moving leads you already generate.
Funded buyers, bids above your minimum, and a marketplace for the leads nobody took the first time.
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