How to Sell Bankruptcy Leads
How to sell bankruptcy leads to law firms that expect each lead to be theirs alone and screened on debt, income and filing history. Sign funded firms by territory first, then generate.
All 13 bankruptcy sellers in our directory sell to law firms, and most offer exclusive, real-time leads. Firms buy by practice area and geography, and the screening that matters is financial.
The market looks easy to enter because most sellers ask firms for no contract and little commitment. The sellers that ask for money first ask for a deposit, which is the model to copy.
Sign firms in a territory before you buy traffic, have each fund a balance, capture debt and filing history on every lead, and have an outlet ready for leads in counties no firm covers.
Who buys bankruptcy leads
Every company in our bankruptcy directory sells to law firms. The differences are in how much a firm wants done before the lead arrives.
| Buyer | What they buy | What to know |
|---|---|---|
| Bankruptcy firms buying exclusive web leads | Real-time leads in their state, counties or radius, sold to them alone, with debt and income details. | Most sellers here offer exactly this, so exclusivity is expected. Ask each firm for its minimum debt and counties, and have it fund a balance first. |
| Firms that want calls or booked consultations | Live transfers and appointments, in one case only during hours the firm sets. | Several sellers offer live transfers and a few book appointments. Juiced distributes web leads, so transfers need separate call tracking. |
| Multi-practice firms | Bankruptcy alongside personal injury, tax debt, foreclosure or family law, often with different geography per practice area. | Give bankruptcy its own lead type so the firm's bankruptcy filters, caps and bids stay separate from its other practice areas. |
| Lead companies and agencies | Bankruptcy leads to resell, or traffic to run through their own intake. | Most sellers here buy part of their supply. If you sell to them, expect their rules on form disclosures, creatives and traffic sources, and keep a source sub ID on every lead. |
The bankruptcy lead buyer directory lists every company we found that publicly buys or sells bankruptcy leads, with what each one says it does. It is a research starting point, with no contact details.
What you are selling
What the 13 bankruptcy lead companies in our directory say they offer:
| Product | Companies offering it |
|---|---|
| Exclusive leads | 11 of 13 |
| Real-time leads | 12 of 13 |
| Shared leads | 3 of 13 |
| Aged leads | 1 of 13 |
| Inbound calls | 1 of 13 |
| Live transfers | 5 of 13 |
| Booked appointments | 2 of 13 |
| Signed cases or retainers | 4 of 13 |
Counts cover everything each company says it sells, which can include other verticals.
Start with exclusive real-time web leads, which 11 of the 13 sellers offer and firms expect. Live transfers and signed cases come later and need intake staff and call tracking that Juiced does not provide.
What to capture and screen for
- Total debt, as an amount or range, against each firm's minimum.
- Monthly income and, where you can, assets and real estate ownership.
- Whether the person has filed for bankruptcy before.
- Whether the person already has an attorney.
- Consumer or business bankruptcy, and Chapter 7 or Chapter 13 preference if asked.
- Urgent issues such as foreclosure, wage garnishment or a lawsuit.
- A consent certificate and a source sub ID on every lead.
The field-by-field version is on the bankruptcy lead distribution page.
Building it, in order
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Sign firms by territory before building traffic
Bankruptcy sellers run territory checks before a firm starts. Do the same in reverse: find the firms first, record their states, counties and minimum debt, and only then decide where to generate.
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Get every firm to fund a balance
Two sellers in this market already ask for an initial deposit before the first lead. Ask each firm to fund its Juiced wallet before the first lead, with no free sample leads, no invoices and no promise of a set number of leads by a date. The firm is charged as each lead is delivered.
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Write the return policy before the first lead
List what earns a credit, such as wrong numbers, duplicates, out of area, already represented or debt below the firm's minimum, and what does not, such as no contact. Published policies here run from a detailed list to no return policy at all, so a written one sets you apart.
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Set expectations on the first call
One seller here refuses credit for no contact while crediting people who are already represented, so tell the firm before the first lead that some people will be hard to reach and some will already have a lawyer. Agree how fast it will call and walk through the return policy, because firms will blame the leads first.
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Give bankruptcy its own lead type
Add total_debt, monthly_income, owns_real_estate, prior_bankruptcy, bankruptcy_type, practice_area and urgent_issue. Mark the fields a firm decides on as required for ping and keep contact details for the post.
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Generate only where a funded firm is waiting
Point traffic at the counties your funded firms cover. A bankruptcy inquiry from a county with no firm behind it is a lead you paid for and may not sell.
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Let firms bid instead of fixing a territory price
Most sellers here price per lead, a few sell by territory or allocation, and none describes bidding. When several firms cover the same county, let them bid above your minimum so the highest bid wins in seconds, and each lead still goes to one firm.
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Have overflow ready
One seller sells its unsold exclusive leads at a discount. In Juiced, leads no firm takes go to your own marketplace, where the price falls until a firm buys with Buy Now or a standing Buy Order.
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Track every publisher
Most bankruptcy sellers buy from affiliates or publishers. Keep a source sub ID on every lead so you can see which source draws already represented or low-debt returns, and cut it.
What makes bankruptcy different
- Screening is financial: debt, income, assets, real estate and prior filings, not injury or accident details.
- Exclusivity is the default. Eleven of the 13 sellers offer exclusive leads and seven say each lead goes to one firm.
- Sellers think in territories, with territory checks, one client per area, statewide allocations and monthly allocations that do not roll over.
- Most sellers advertise no long-term contract, and the ones that ask for commitment ask for a deposit.
- Sellers frame themselves around attorney advertising: one calls itself a marketing service rather than a referral service, and one requires an attorney advertisement label on affiliate emails.
Common mistakes
- Buying traffic before a firm has funded a balance in that state or county.
- Leaving total debt off the form, then arguing with a firm over leads below its minimum.
- Calling a lead exclusive on the website while the agreement allows selling it to more than one firm.
- Giving a firm free sample leads or a promised number of filings before it funds.
- Mixing bankruptcy with other practice areas in one lead type, so firms get leads they cannot take.
- Having no plan for leads in counties no funded firm covers.
- Dropping the source sub ID, so you cannot tell which publisher sends people who already have a lawyer.
Related
- Bankruptcy lead buyers and sellers: every company in this market, checked against its own website
- Bankruptcy lead distribution: the fields, screens and routing for this market
- Legal lead distribution: the wider vertical
- Pay-per-lead vs. pay-per-call: why selling records is simpler than selling live calls
Frequently asked
Which fields matter most on a bankruptcy lead?
Total debt, monthly income, prior bankruptcy, whether the person has an attorney, and the type of bankruptcy. Sellers in our directory screen on these, and firms decide on them.
Should I sell bankruptcy leads exclusive or shared?
Start exclusive. Eleven of the 13 sellers offer exclusive leads, so firms expect it. Three sellers also offer shared leads.
Do bankruptcy firms expect live transfers?
Several sellers offer them, along with appointments at a few. Juiced distributes web leads, so if you add transfers you need separate call tracking.
How do bankruptcy sellers handle unsold leads?
One sells unsold exclusive leads at a discount, first come first served. In Juiced, unsold leads go to your own marketplace, where the price falls until someone buys.
Do I need consent records on bankruptcy leads?
Where do bankruptcy sellers get traffic?
Their own sites, search, social, email and content, plus affiliates and publishers. Most buy at least part of their supply, while one says all its traffic is its own.
What do bankruptcy leads sell for?
No prices are published here. Sellers rarely publish them, and what a bankruptcy lead sells for depends on whether it is exclusive or shared, a web lead or a call, the geography, how fresh it is and how many buyers want it. The pay-per-lead pricing guide shows how to work out your own floor from cost and let buyers bid above it.
Does Juiced handle bankruptcy calls or live transfers?
No. Juiced distributes web leads and delivers them by webhook, email or text. It does not track or route phone calls, so if calls are part of your product you need call tracking software for that side.
Selling bankruptcy leads to more than one buyer?
Juiced is lead distribution software for companies that sell leads. Buyers fund a wallet and bid above your minimum, each lead goes to the highest bid in seconds, and leads that miss their first buyer go to your own marketplace instead of being lost.
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