Family law leads are sold to one firm at a time, by practice area and county.
All eight family law sellers in our directory sell family law beside other practice areas, and most offer exclusive leads. Distribution here means matching the matter to a firm's practice area and county, then getting the person on the phone while they are still looking.
Exclusive is the norm. Six of the eight family law sellers in our directory offer exclusive leads, and four say in plain words that each lead goes to one firm only. Only one also offers shared leads. All eight run their own traffic, from legal guides and owned legal websites to paid search.
Firms buy by practice area, then geography: state, county, city, radius, area code or three-digit ZIP prefix. Six of the eight price per lead, and the commitments are light: two say there is no minimum purchase, two ask for an initial deposit, and four say there is no long-term contract. Family law screening is thin across the market; one seller asks about children, both spouses' income, who is filing, whether custody is disputed and whether the person already has a lawyer.
Juiced lets each firm fund a wallet before leads arrive, set filters and caps by county and case type, and bid above your minimum so the highest bid wins the lead in seconds. Leads no firm takes go to your own marketplace, where the price falls until someone buys. Delivery is by webhook into the firm's CRM, email or text, and approved returns are credited back to the wallet.
What family law lead companies sell
What the 8 companies in our family law directory say they offer, read from their own websites.
| Product | Companies offering it |
|---|---|
| Exclusive leads | 6 of 8 |
| Real-time leads | 7 of 8 |
| Shared leads | 1 of 8 |
| Aged leads | 1 of 8 |
| Inbound calls | 1 of 8 |
| Live transfers | 3 of 8 |
| Booked appointments | 1 of 8 |
| Signed cases or retainers | 2 of 8 |
Counts cover everything each company says it sells, which can include other verticals.
Real-time leads appear at seven of the eight sellers and exclusive leads at six, so a family law firm will expect a lead it does not share with the firm down the street. Live transfers appear at three sellers, signed cases at two, and appointments, aged leads and inbound calls at one each. Start with exclusive real-time web leads; Juiced distributes web leads, so calls need separate call tracking.
What family law leads are screened for
Family law sellers describe screening by practice area first, and their return policies show what firms send back.
- Case type. Four sellers say they screen with questions or criteria built for each practice area, and two replace or credit a lead filed under the wrong practice area or category. Divorce, custody and support are the family law matters sellers name.
- Who is filing and what is disputed. One seller's family law intake asks who is filing, whether custody is disputed, the number of children and both spouses' income. These are the details a family firm uses to judge whether the matter fits its practice.
- Already represented. One seller asks family law prospects whether they have a lawyer, and two sellers credit leads from people who are already represented.
- Working contact and no duplicates. Three sellers credit or replace leads with wrong or disconnected numbers or inaccurate contact details. One checks every lead against its stored leads for duplicates, and one checks identity against a national database.
- Consent and calling. Two sellers mention consent: one says every submission carries verified consent, and one says prospects request information without incentives. Two others make only general compliance claims about calling rules.
What a family law lead has to carry
Five of the eight sellers name practice area as the first filter, then geography: state, county, city, radius, area code or three-digit ZIP prefix. One seller tells firms that the larger the area they can practice in, the faster leads arrive.
Every lead type in Juiced starts with ten default fields. Add your own on top, and decide for each one whether it is required and whether the buyer receives it.
The family law fields
Field names and answer options checked against 11 public lead forms, form templates and posting specs in this market, October 2026.
| Field | Type | Why |
|---|---|---|
| case_type | List of Values | Asked by most of the lead forms and posting specs we reviewed. Divorce, Child custody, Child support, Modification of existing order, Paternity, Adoption, Other family matter |
| case_description | Text | Asked by most of the lead forms and posting specs we reviewed. |
| has_children | Boolean | Asked by several of the forms and specs we reviewed. |
| has_attorney | Boolean | Asked by a few of the specs and forms we reviewed. |
| tcpa_consent | Boolean | Records that the consumer checked the consent box; the wording itself is kept with the lead. |
| case_status | List of Values | Asked by a few of the intake forms and guides we reviewed. No case filed yet, Spouse already filed, Case pending, Modification of existing order |
| living_together | Boolean | Asked by a few of the specs and intake forms we reviewed. |
| spouse_has_attorney | Boolean | Asked by a few of the intake forms and guides we reviewed. |
| owns_real_estate | Boolean | Asked by a few of the specs and intake forms we reviewed. |
| consent_certificate_url | URLs | Seen in one posting spec we reviewed. |
Every lead starts with these
| Field | Type |
|---|---|
| first_name | Text |
| last_name | Text |
| phone | Numeric |
| address_1 | Text |
| address_2 | Text |
| city | Text |
| state | Text |
| zip | Postal Codes |
| county | Counties |
Provenance
| Field | Type | Why |
|---|---|---|
| source_url | URLs | The page the lead was captured on |
| sub_id | Text | Ties every lead to the traffic source that produced it |
| consent_timestamp | Date & Time | When the consumer submitted the form |
| ip_address | IP Address | The address the form was submitted from |
This page does not state what the rules on consent require. They are published by the FCC and the FTC, and TCPAWorld tracks how they change. The full list of field types is on the lead fields page.
What you need to decide on a lead is not what you need to sell it
Every field carries four switches rather than one required flag.
Ping with state, county, zip, case_type, case_status, has_children and has_attorney. That is enough for a firm to know the matter fits its practice and county, without exposing the person's details or story before the bid.
How family law leads are sold and priced
Six of the eight sellers price per lead. Two also price per call, one per signed case, and two quote each firm. One seller sells three levels of the same lead: raw, qualified and signed.
One seller advertises a fixed price per lead. Three others say price varies by practice area, state, market, screening or volume. No seller here describes bidding, so bidding is a change you have to explain to firms. It is worth it: a divorce lead in a county that several firms cover is worth more when all of them can bid on it than when it goes to one firm at a fixed price.
All eight generate their own traffic, two also resell, and two are marketing agencies, one of which runs pay per lead as a separate program beside its agency work.
What firms are asked to commit, and how they start
Commitments are light. Two sellers say there is no minimum purchase, four say there is no long-term contract, and one stresses there is no retainer or monthly commitment. Two ask a firm to fund an account with an initial deposit before the first lead, and one of those says the deposit is non-refundable but credited toward leads.
Two sellers let a firm sign up on its own, two start with a call with a rep, and two configure practice areas and geography during a short setup before real-time delivery begins. One says a firm can receive leads the same day it signs up. One agency first reviews whether buying leads fits the firm's regulatory situation.
- A deposit before the first lead is already normal here, so asking each firm to fund a balance up front will not surprise them.
- Skip free sample leads and promises of a number of divorce leads by a date. Agree practice areas, counties and caps, then let the funded balance carry the relationship.
Returns: what gets credited and what does not
Published return terms are specific where they exist. Sellers credit wrong or disconnected numbers, the wrong category or location, people already represented, duplicates, spam and underage submissions. One seller says a lead with a working voicemail is valid, and that no contact is not grounds for a credit. Live calls, at one seller, are judged only on the recording of the first call.
Read the agreement, not the homepage. Researchers found one agency whose refund policy covers its agency services rather than lead returns.
- Decide which reasons you will credit, including already represented and wrong category, and put them in writing before a firm funds its wallet.
- Say on the first call that an unanswered call is not a bad lead. Firms blame the leads when intake is slow.
- In Juiced, approved returns are credited back to the firm's wallet.
Where family law leads come from
Generators name owned networks of legal websites, including a divorce-focused site, SEO, paid search on the major engines, paid media and social media. Four say they serve firms nationwide.
Three companies also buy leads: from affiliates, partner lead providers, publishers, media buyers and agencies. One asks its publishers for high-intent traffic, transparent sourcing and user consent, and pays them based on volume, quality and vertical. Another offers unsold aged exclusive leads to firms at a discount, first come first served, which is the same job your own marketplace does for leads no firm took. The rules for calling and consent are published by the FCC and FTC.
How Juiced runs a family law lead business
Buyers fund a wallet
Each buyer adds funds before leads arrive and is charged as each lead is delivered. Approved returns are credited back to the wallet. No invoices to send and no payments to chase.
Buyers set filters and caps, then bid
Each buyer filters on your fields and caps how many leads they take. They bid above your minimum, and the highest bid wins the lead in seconds.
Delivery goes where the buyer works
By webhook into the buyer’s CRM, by email or by text.
Unsold leads go to your marketplace
A lead no buyer takes is not dropped. It goes to your own marketplace, where its price falls until someone buys it outright or a standing buy order picks it up.
Related
- Family law lead buyers and sellers: every company in this market, checked against its own website
- How to sell family law leads: who buys, what to screen for and the order to build in
- Legal lead distribution: the wider vertical
Frequently asked
Should family law leads be exclusive?
Six of the eight family law sellers in our directory offer exclusive leads, and four say each lead goes to one firm only. One also offers shared leads. A divorce or custody lead sold to several firms is the exception here.
How do family law firms buy by geography?
Most sellers let a firm choose its practice area and then a state, county, city or radius, and one sells by area code or three-digit ZIP prefix. In Juiced, county and zip become buyer filters, with caps on how many leads each firm takes.
What do family law firms send back?
Published policies credit wrong or disconnected numbers, the wrong category or location, people who already have a lawyer, duplicates, spam and underage submissions. At least one seller says a lead it could not reach is not grounds for a credit when the voicemail works. Write your own list before the first lead.
Do family law sellers ask firms for a deposit?
Two of the eight ask a firm to fund an account with an initial deposit before the first lead. Two say there is no minimum purchase. A funded balance up front fits this market, and in Juiced each firm funds a wallet before leads arrive.
Should divorce and custody be separate lead types?
They can share one family law lead type if case_type is required for ping, so each firm filters for the matters it handles. Use separate lead types if your buyers only ever take one case type.
Where do family law lead sellers get their leads?
All eight run their own traffic, from legal websites to paid search. Three also buy from affiliates, publishers or agencies, and one asks those suppliers for transparent sourcing and user consent.
What do family law leads sell for?
No prices are published here. Sellers rarely publish them, and what a family law lead sells for depends on whether it is exclusive or shared, a web lead or a call, the geography, how fresh it is and how many buyers want it. The pay-per-lead pricing guide shows how to work out your own floor from cost and let buyers bid above it.
Does Juiced handle family law calls or live transfers?
No. Juiced distributes web leads and delivers them by webhook, email or text. It does not track or route phone calls, so if calls are part of your product you need call tracking software for that side.
Sell more of the family law leads you already generate.
Funded buyers, bids above your minimum, and a marketplace for the leads nobody took the first time.
Scale your lead business, without limits
Juiced puts you in full control of your leads, routing, and revenue, so you can automate, optimize, and grow without chaos.