Bankruptcy leads are sold one firm at a time, screened on debt and filing history.
The 13 bankruptcy sellers in our directory sell to law firms by practice area and territory. Most promise each lead to one firm, and the bankruptcy-specific screening is about money: how much debt, what income, and whether the person has filed before.
Every one of the 13 bankruptcy sellers in our directory sells to law firms, and 11 of them offer exclusive, real-time leads. Seven say outright that each lead goes to one firm only. Live transfers, signed cases and appointments sit alongside web leads at several sellers.
What sets bankruptcy apart from other legal practice areas is the financial screen. Sellers ask about total debt, monthly income, assets, real estate, prior filings and whether the person already has an attorney, and two let a firm set its own minimum debt. One seller says it phone screens leads before delivery.
Juiced lets each firm fund a wallet, filter by county and by your own fields such as total debt, cap its volume, and bid above your minimum so the highest bid wins the lead in seconds. Leads no firm takes go to your own marketplace, where the price falls until someone buys, and approved returns are credited back to the firm's wallet.
What bankruptcy lead companies sell
What the 13 companies in our bankruptcy directory say they offer, read from their own websites.
| Product | Companies offering it |
|---|---|
| Exclusive leads | 11 of 13 |
| Real-time leads | 12 of 13 |
| Shared leads | 3 of 13 |
| Aged leads | 1 of 13 |
| Inbound calls | 1 of 13 |
| Live transfers | 5 of 13 |
| Booked appointments | 2 of 13 |
| Signed cases or retainers | 4 of 13 |
Counts cover everything each company says it sells, which can include other verticals.
Exclusive and real-time leads are offered by 11 of the 13 sellers, which makes exclusivity the default here rather than a premium. Live transfers and signed cases each appear at several sellers, and shared leads at a few. Juiced distributes web leads, so live transfers and calls need separate call tracking.
What bankruptcy leads are screened for
Four sellers publish bankruptcy-specific screening, and the questions are almost all financial.
- Debt level. Four sellers screen on total debt, and two let the firm set the minimum, one as a qualifier and one as a return reason when a lead falls below it.
- Income and assets. A few sellers collect monthly income, and individual sellers add estimated assets, real estate ownership, secured and unsecured debt, and a means test.
- Prior filings. A few sellers ask whether the person has filed for bankruptcy before, and one rules out a recent prior filing.
- Already has an attorney. A few sellers screen out people who already have a lawyer, and a few accept already represented as a return reason.
- Chapter and readiness. One seller records Chapter 7 or Chapter 13 preference, the reason for filing, open lawsuits, late payments and readiness to file, and lets firms target on chapter.
- Contact and duplicates. Several sellers describe checks on names, phones, emails and duplicates, and one calls returned leads to confirm the problem.
What a bankruptcy lead has to carry
Firms target by practice area and geography first: 10 of the 13 sellers offer state, county, ZIP code, radius, metro or service area. A few go further and target on debt amount, minimum case value or chapter preference, and one offers statewide coverage only by written agreement.
Every lead type in Juiced starts with ten default fields. Add your own on top, and decide for each one whether it is required and whether the buyer receives it.
The bankruptcy fields
Field names and answer options checked against 9 public lead forms, form templates and posting specs in this market, October 2026.
| Field | Type | Why |
|---|---|---|
| tcpa_consent | Boolean | Records that the consumer checked the consent box; the wording itself is kept with the lead. |
| case_description | Text | Asked by a few of the lead forms and posting specs we reviewed, in the person's own words. |
| total_debt | Numeric | Asked by a few of the forms and specs we reviewed, as an amount or a range. |
| monthly_income | Numeric | Asked by a few of the specs and intake forms we reviewed. |
| owns_real_estate | Boolean | Asked by a few of the specs and intake forms we reviewed. |
| prior_bankruptcy | Boolean | Asked by a few of the specs and intake forms we reviewed. |
| practice_area | List of Values | Seen in a few of the forms and buyer menus we reviewed, with these options. Bankruptcy, Debt settlement, Foreclosure, Other |
| bankruptcy_type | List of Values | Asked by a few of the forms we reviewed. Consumer, Business |
| urgent_issue | List of Values | Seen in a few of the intake forms and guides we reviewed. Foreclosure, Wage garnishment, Lawsuit, Eviction, None |
| consent_certificate_url | URLs | Seen in a few of the forms and specs we reviewed. |
Every lead starts with these
| Field | Type |
|---|---|
| first_name | Text |
| last_name | Text |
| phone | Numeric |
| address_1 | Text |
| address_2 | Text |
| city | Text |
| state | Text |
| zip | Postal Codes |
| county | Counties |
Provenance
| Field | Type | Why |
|---|---|---|
| source_url | URLs | The page the lead was captured on |
| sub_id | Text | Ties every lead to the traffic source that produced it |
| consent_timestamp | Date & Time | When the consumer submitted the form |
| ip_address | IP Address | The address the form was submitted from |
This page does not state what the rules on consent require. They are published by the FCC and the FTC, and TCPAWorld tracks how they change. The full list of field types is on the lead fields page.
What you need to decide on a lead is not what you need to sell it
Every field carries four switches rather than one required flag.
Ping with zip, county, state, practice_area, bankruptcy_type, total_debt and urgent_issue. That tells a firm the lead is a bankruptcy inquiry in its area and how pressing it is, without exposing contact details before the bid.
Territory, allocation and exclusivity
Bankruptcy sellers treat a market like a territory. Two sellers run a territory check before a firm can start, one gives one client per service area, and one sells statewide partnerships with an exclusive allocation. That seller also sells monthly allocations that do not roll over and lets the firm set the hours it takes live transfers.
Exclusivity is the norm, but read the terms. One seller sells some debt-related lead types to two companies at once, and one seller's homepage calls every lead exclusive while its pricing page lists exclusivity as an add-on. A firm that has been burned by that will ask you how many firms see each lead, so put the answer in writing before the first lead.
In Juiced a lead goes to the single highest bidder. You get the territory feel without fixed territories: several firms in the same county bid, and each firm's caps and filters keep its volume where it wants it.
What firms commit to and how they start
Most bankruptcy sellers ask very little up front. Nine of the 13 advertise no long-term contract, a few say there is no minimum, and a few say cancel any time. Where sellers do ask for money first, it is a deposit: two require an initial deposit, and one of them credits it toward leads, makes it non-refundable and lets firms withdraw unused balance above it.
Onboarding is a call, a quote or a self-serve signup, followed by setup of practice areas and geography. One seller's support team sets targeting with the firm before it funds, and one reviews whether buying leads fits the firm's own regulatory situation. One seller describes itself as an attorney marketing service rather than a lawyer referral service, and says firms remain responsible for their own advertising and conduct rules.
Follow the deposit model, not the no-commitment one. Have each firm fund its Juiced wallet before the first lead, with no free sample leads and no promise of a set number of filings by a date. The firm is charged as each lead is delivered.
Returns, credits and the fine print
Eleven sellers say something about bad leads, and the answers range widely. One publishes a long list of credit reasons, including wrong numbers, wrong category or location, already represented, duplicates, spam, underage submitters and debt below the firm's minimum, and excludes no contact and voicemail. A few replace or credit leads with wrong phone, geography or practice area. One seller's terms contain no refund, credit or return policy at all, and one agency's refund policy covers its marketing services, not leads.
- Write your credit reasons before the first lead, and say plainly that a firm that never reaches the person does not get credit.
- Decide whether debt below the firm's stated minimum is a return reason. If you capture total_debt and let the firm filter on it, most of those disputes never happen.
- For live calls, sellers judge disputes on the first call recording or only count calls past a minimum length, so settle that rule with your call tracking provider.
- In Juiced, approved returns are credited back to the firm's wallet.
Where bankruptcy leads come from
Most bankruptcy sellers buy at least part of their supply. Seven name affiliates, publishers, lead generators, media buyers or agencies as sources, and one even buys out-of-area inquiries from other firms. One says the opposite: all its web properties are its own and it uses no third-party affiliates.
One seller publishes detailed rules for its affiliates: its disclosures on every form, no incentivized traffic, approval of creatives, its footer on landing pages, an attorney advertisement label on emails and no bidding on its brand. A few sellers advertise consent certificates or a video of the form submission, and one notes that each lead carries the source website. Keep a source sub ID on every lead so a run of already represented returns points back to one publisher. The rules themselves are published by the FCC and FTC.
How Juiced runs a bankruptcy lead business
Buyers fund a wallet
Each buyer adds funds before leads arrive and is charged as each lead is delivered. Approved returns are credited back to the wallet. No invoices to send and no payments to chase.
Buyers set filters and caps, then bid
Each buyer filters on your fields and caps how many leads they take. They bid above your minimum, and the highest bid wins the lead in seconds.
Delivery goes where the buyer works
By webhook into the buyer’s CRM, by email or by text.
Unsold leads go to your marketplace
A lead no buyer takes is not dropped. It goes to your own marketplace, where its price falls until someone buys it outright or a standing buy order picks it up.
Related
- Bankruptcy lead buyers and sellers: every company in this market, checked against its own website
- How to sell bankruptcy leads: who buys, what to screen for and the order to build in
- Legal lead distribution: the wider vertical
Frequently asked
What do bankruptcy firms want to know before they buy a lead?
The financial picture. Sellers in our directory collect total debt, monthly income, assets, real estate, prior filings, chapter preference and whether the person already has an attorney. Put the items a firm decides on, such as total debt and bankruptcy type, in the ping.
Are bankruptcy leads exclusive?
Usually. Eleven of the 13 sellers offer exclusive leads and seven say each lead goes to one firm only. Three also offer shared leads, and one sells some debt-related lead types to two companies at once.
Do bankruptcy firms sign contracts or pay deposits?
Most sellers here advertise no long-term contract. Two require an initial deposit, and one says it is credited toward leads. In Juiced the firm funds a wallet first and is charged as each lead is delivered.
What happens to bankruptcy leads no firm buys?
One seller runs a discount marketplace of unsold exclusive leads, first come first served, while another promises never to resell leads as aged. In Juiced, unsold leads go to your own marketplace, where the price falls until a firm buys with Buy Now or a standing Buy Order.
Do bankruptcy lead sellers provide consent records?
How do bankruptcy firms set their territory in Juiced?
Buyers set filters and caps. A firm can filter on state, county or ZIP code and on your own fields such as practice_area, bankruptcy_type and total_debt, then cap how many leads it takes.
What do bankruptcy leads sell for?
No prices are published here. Sellers rarely publish them, and what a bankruptcy lead sells for depends on whether it is exclusive or shared, a web lead or a call, the geography, how fresh it is and how many buyers want it. The pay-per-lead pricing guide shows how to work out your own floor from cost and let buyers bid above it.
Does Juiced handle bankruptcy calls or live transfers?
No. Juiced distributes web leads and delivers them by webhook, email or text. It does not track or route phone calls, so if calls are part of your product you need call tracking software for that side.
Sell more of the bankruptcy leads you already generate.
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