How to Sell Family Law Leads
How to sell family law leads to law firms, by case type and county. Sign funded firms first, and expect each firm to want its leads to itself.
Six of the eight family law sellers in our directory offer exclusive leads, and every one of them sells family law beside other practice areas. Firms buy by practice area and county and expect real-time delivery.
Capture the case type, who is filing, whether custody is disputed, children, income and whether the person already has a lawyer. Only one seller in our directory asks all of these, so a richer lead stands out here.
Sign firms first, have each fund a balance, and write down what you will credit. Two sellers already ask for an initial deposit into a funded account, so the ask is familiar.
Who buys family law leads
Family law sellers describe three kinds of buyer: firms that work the leads themselves, firms that want calls or booked appointments, and resellers that buy to resell.
| Buyer | What they buy | What to know |
|---|---|---|
| Family law firms | Exclusive real-time divorce, custody and support leads in the counties they cover, sold by practice area. | Four sellers promise each lead to one firm, so plan for one buyer per lead. Agree case types, counties and caps, and have the firm fund a balance before the first lead. |
| Firms that want calls or appointments | Live transfers, which three sellers offer, or appointments booked on the firm's calendar, which one offers. | One seller counts a call only after a minimum duration or screening criteria. Juiced distributes web leads, so calls need separate call tracking. |
| Legal lead resellers | Leads from generators, publishers and agencies. One reseller asks suppliers for transparent sourcing and user consent. | Keep a source sub ID on every lead. One reseller pays its publishers based on volume, quality and vertical, so the source record is what you get paid on. |
The family law lead buyer directory lists every company we found that publicly buys or sells family law leads, with what each one says it does. It is a research starting point, with no contact details.
What you are selling
What the 8 family law lead companies in our directory say they offer:
| Product | Companies offering it |
|---|---|
| Exclusive leads | 6 of 8 |
| Real-time leads | 7 of 8 |
| Shared leads | 1 of 8 |
| Aged leads | 1 of 8 |
| Inbound calls | 1 of 8 |
| Live transfers | 3 of 8 |
| Booked appointments | 1 of 8 |
| Signed cases or retainers | 2 of 8 |
Counts cover everything each company says it sells, which can include other verticals.
Start with exclusive real-time web leads, which six of the eight sellers offer. Calls, appointments and signed cases appear at only a few sellers and need intake staff and separate call tracking.
What to capture and screen for
- Case type: divorce, custody, support, modification, paternity or adoption.
- Who is filing, and whether the other spouse has already filed.
- Whether custody is disputed, and the number of children.
- Both spouses' income, which one seller asks for.
- Whether the person already has a lawyer, which two sellers credit as a return.
- State and county, matched to each firm's coverage.
- A working phone number and a duplicate check, since three sellers credit bad contact details.
- A consent record and a source sub ID on every lead.
The field-by-field version is on the family law lead distribution page.
Building it, in order
-
Sign firms before you build traffic
Find buyers first. Get each firm's practice areas, the family matters it takes, the counties it covers and how many leads it can handle. One seller notes that firms covering a larger area get leads faster, so wide coverage is worth asking about.
-
Get every firm to fund a balance
Two sellers here ask for an initial deposit into a funded account, so firms have seen this before. No free sample leads, no promised number of leads by a date and no invoices. In Juiced the firm funds a wallet before leads arrive and is charged as each lead is delivered.
-
Write the return policy before the first lead
List what you will credit: wrong numbers, duplicates, wrong case type or county, people already represented. Say plainly whether an unanswered call counts. One seller says a working voicemail makes a lead valid.
-
Set expectations on the first call
Tell the firm how fast to call, how often to follow up and what you will and will not credit, because firms blame the leads when intake is slow. One seller here makes the same point: an unanswered call is not a bad lead.
-
Build the lead type around the matter
Make case_type, case_status, has_children and has_attorney required for ping so a firm can decide before it sees contact details. Keep the case description and contact fields for the post.
-
Generate only where a funded firm is waiting
Point traffic at the counties and case types your funded firms cover. A custody lead in a county where none of your firms take custody matters has nowhere to go.
-
Let several firms bid on each lead
Most sellers here price per lead, and none describes bidding. Let every firm that covers a county bid above your minimum instead, so the highest bid wins the lead in seconds and each lead still goes to one firm.
-
Have overflow ready
One seller in our directory sells unsold exclusive leads to firms at a discount, first come first served. In Juiced, leads nobody takes go to your own marketplace, where the price falls until someone buys with Buy Now or a standing Buy Order.
-
Record the source on every lead
Store a source sub ID on each lead. When a firm reports people who already have a lawyer, it shows which source sent them.
What makes family law different
- Exclusive is the norm: six of the eight sellers offer exclusive leads and only one offers shared.
- No seller here sells family law alone. It is one practice area inside multi-practice legal networks, so it competes with personal injury and bankruptcy for traffic and buyer attention.
- Family law screening is rare. Only one seller publishes family-specific questions, on children, income, who is filing and disputed custody.
- Commitments are light: two sellers say there is no minimum purchase and four say there is no long-term contract, while two still ask for a deposit.
- Several offerings are not straight leads: two sellers are marketing agencies, one running pay per lead beside its agency work, and one books appointments on the firm's calendar.
- Published terms do not always match the marketing. Researchers found a refund policy that covers agency services rather than leads.
Common mistakes
- Buying traffic before a firm covering that county has funded a balance.
- Sending a family law lead to several firms when the firm expects it alone, since most sellers here offer exclusive leads.
- Mixing divorce, custody and support with no case_type filter, so firms cannot pick the matters they handle.
- Leaving out whether the person already has a lawyer, which two sellers credit as a return.
- Promising a number of leads by a date instead of asking for a funded balance.
- Agreeing returns after the first complaint instead of before the first lead.
- Selling every lead at one flat price when several firms in the same county would bid.
Related
- Family law lead buyers and sellers: every company in this market, checked against its own website
- Family law lead distribution: the fields, screens and routing for this market
- Legal lead distribution: the wider vertical
- Pay-per-lead vs. pay-per-call: why selling records is simpler than selling live calls
Frequently asked
Who buys family law leads?
Mostly family law firms that take divorce, custody and support matters, buying by practice area and county. A few resellers also buy from generators and publishers to resell.
Should I sell family law leads exclusive or shared?
Exclusive. Six of the eight family law sellers in our directory offer exclusive leads and only one offers shared. Let firms bid on each lead so it still goes to one firm at the best price.
What should a family law lead include?
The case type, whether a case has been filed, children, whether custody is disputed, whether the person has a lawyer, the county, and a description in the person's words. Only one seller here asks most of these, so a fuller lead is a selling point.
Should I sell family law leads as calls?
Three sellers offer live transfers and one books appointments, but most sell web leads. Juiced distributes web leads, so calls need separate call tracking.
How do I handle a firm that says the leads do not answer?
Agree before the first lead whether an unanswered call earns a credit. One seller treats a lead with a working voicemail as valid. Then coach the firm on calling fast and following up.
Can I sell family law leads in every state?
Four of the eight sellers say they serve firms nationwide, and one runs a separate program in one state. Sell only where you have a funded firm. One agency here reviews whether buying leads fits a firm's regulatory situation before it starts, which is a fair question to raise with each firm.
What do family law leads sell for?
No prices are published here. Sellers rarely publish them, and what a family law lead sells for depends on whether it is exclusive or shared, a web lead or a call, the geography, how fresh it is and how many buyers want it. The pay-per-lead pricing guide shows how to work out your own floor from cost and let buyers bid above it.
Does Juiced handle family law calls or live transfers?
No. Juiced distributes web leads and delivers them by webhook, email or text. It does not track or route phone calls, so if calls are part of your product you need call tracking software for that side.
Selling family law leads to more than one buyer?
Juiced is lead distribution software for companies that sell leads. Buyers fund a wallet and bid above your minimum, each lead goes to the highest bid in seconds, and leads that miss their first buyer go to your own marketplace instead of being lost.
Scale your lead business, without limits
Juiced puts you in full control of your leads, routing, and revenue, so you can automate, optimize, and grow without chaos.