How to Sell Moving Leads
How to sell moving leads to local, long-distance and international movers. Capture the lane, date and size, vet the mover, and decide up front whether each lead is exclusive or shared with a stated number of movers.
Moving buyers bid on the move, not just the area. Sellers here capture origin and destination, the move date and the size of the move, and split local from long-distance, interstate and international.
Shared leads are normal: 14 of the 29 moving companies in our directory sell them, and several state how many movers receive each one. Five vet the mover before selling, by DOT or MC number, license, insurance or a background review.
Sign movers on the lanes they run before you buy traffic, have each fund a balance, and keep a marketplace ready for leads on lanes nobody claimed.
Who buys moving leads
Moving sites describe a few kinds of buyers, split mostly by distance and by what they move.
| Buyer | What they buy | What to know |
|---|---|---|
| Local movers | Moves inside their service area, filtered by ZIP code, city or radius, with the date and home size. | One seller prices local and long-distance separately. Cap a local mover's daily leads so delivery stops when its crews are booked. |
| Long-distance and interstate movers and brokers | Moves on chosen lanes, by origin and destination state, region or route. | A few sellers ask these buyers for a DOT or MC number before selling. Put destination_state and destination_zip in the ping so they bid only on lanes they run. |
| International movers | Country-to-country routes with a move date and a volume. | Seven companies here sell international moves. Build these as their own lead type. |
| Auto transport carriers and brokers | Vehicle moves by vehicle type, origin, destination and timing. | Eight moving companies also sell vehicle moves. Keep them on a separate lead type with their own fields and buyers. |
| Moving networks and lead platforms | Moving leads and calls from affiliates, publishers and referral partners. | Eight companies here buy from outside sources, paying by commission, revenue share on approved leads, per qualified lead or per completed move. One requires documented consent and bars incentivized and co-registered traffic. Keep a source sub ID on every lead. |
The moving lead buyer directory lists every company we found that publicly buys or sells moving leads, with what each one says it does. It is a research starting point, with no contact details.
What you are selling
What the 29 moving lead companies in our directory say they offer:
| Product | Companies offering it |
|---|---|
| Exclusive leads | 19 of 29 |
| Real-time leads | 21 of 29 |
| Shared leads | 14 of 29 |
| Inbound calls | 14 of 29 |
| Live transfers | 12 of 29 |
| Booked appointments | 4 of 29 |
| Data or lists | 1 of 29 |
| Clicks | 3 of 29 |
Counts cover everything each company says it sells, which can include other verticals.
Start with real-time web leads, offered by 21 of the 29 moving companies, and decide on day one whether each lead is exclusive or shared with a stated number of movers. Live transfers appear at 12 companies and inbound calls at 14, but Juiced distributes web leads, so calls need separate call tracking.
What to capture and screen for
- Origin and destination, by ZIP code, city, state or country.
- Move date, and whether it falls inside the window your buyers take.
- Size of the move: home size, estimated weight, volume or an inventory list.
- Distance and type: local, long-distance, interstate, international, household or commercial.
- Service wanted: full-service move, truck rental, containers, packing or storage.
- Vehicle to move, if any, so auto transport buyers can be offered it.
- A verified phone, a consent record that matches how many movers you will share with, and a source sub ID on every lead.
The field-by-field version is on the moving lead distribution page.
Building it, in order
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Pick your lanes and move types
Decide whether you sell local, long-distance, interstate or international moves, and whether vehicle moves are in scope. Each has different buyers, and 18 of the 29 moving companies here split moves this way.
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Find movers before traffic
Sign movers on the lanes and service areas they actually run before you buy a single click. Ask which origins, destinations, dates and move sizes each one takes, and generate only where a funded mover is waiting.
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Vet each mover
Five companies here check the buyer before selling, by DOT or MC number, license, insurance or a background review. Your consumer form carries your brand, so do the same before a mover's first lead.
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Decide exclusive or shared, and say how many
14 companies here sell shared leads and several state how many movers get each one. Choose your tiers, write the cap down, and make sure your consumer form tells the person how many movers may contact them.
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Get each mover to fund a balance
No free trial leads, no promised volume by a date and no invoices. A few moving sellers offer free trials or first-pack discounts; skip them. In Juiced the mover funds a wallet and is charged as each lead is delivered.
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Build the lead type around the move
Capture origin_zip, destination_zip, destination_state, move_date, move_size, move_category and service_type, and make the lane and date required for ping. Add source_sub_id to every lead.
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Write the return policy before the first lead
List what is returnable, such as an invalid phone, a duplicate, or a person not seeking a full-service move, and the reporting window. Set expectations on the first call, because movers will blame the leads when a shared lead books with someone else.
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Let several movers bid on each lane
Several movers bidding on a lane beats one mover at a flat price. In Juiced the highest bid above your minimum wins the lead in seconds.
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Have overflow ready
Leads on lanes or dates nobody bid on are your biggest avoidable cost. Send them to your marketplace, where the price falls until a mover buys with Buy Now or a standing Buy Order.
What makes moving different
- Shared leads are normal: 14 of 29 companies sell them, and 5 cap how many movers receive each one.
- Every lead has two locations, a date and a size, so buyers filter on the lane and the job, not just the ZIP code.
- Five companies vet the buyer by DOT or MC number, license, insurance or background review before selling.
- Distance splits the market: local, long-distance, interstate and international moves go to different buyers, and one seller prices them separately.
- A few moving companies run consumer quote sites that tell the person more than one mover will contact them.
- Vehicle moves sit next to household moves at 8 companies and need their own buyers.
Common mistakes
- Selling a shared lead without stating how many movers receive it, or with a consumer form that says a different number.
- Sending long-distance moves to local movers because the lead type has no destination fields in the ping.
- Selling to a mover you have not vetted when your brand is on the consumer form.
- Giving free trial leads or invoicing later instead of having each mover fund a balance first.
- Leaving returns undefined, so a mover returns every shared lead that booked with a competitor.
- Buying traffic for lanes and dates where no funded mover is waiting.
- Publishing terms that do not cover lead purchases, as several moving sites do.
Related
- Moving lead buyers and sellers: every company in this market, checked against its own website
- Moving lead distribution: the fields, screens and routing for this market
- Home services lead distribution: the wider vertical
- Pay-per-lead vs. pay-per-call: why selling records is simpler than selling live calls
Frequently asked
How many movers should get a shared moving lead?
Pick a number and state it. Five of the 29 moving companies in our directory publish a cap on how many movers receive each shared lead. Tell the consumer the same number on your form.
Should I check a mover before selling to it?
Five companies here do, by DOT number, MC number, license, insurance or a background review. It protects the consumers who filled out your form and the movers who pay for vetted competition.
Should local and long-distance moves be separate lead types?
Yes. 18 companies here split moves by distance, and one seller prices local and long-distance separately. Separate lead types keep each mover's filters, caps and bids apart.
Can I sell vehicle moves with household moves?
Eight moving companies here also sell vehicle moves or auto transport. Build them as a separate lead type with vehicle type, origin, destination and timing, because the buyers are carriers and brokers.
Can I buy moving leads from affiliates and resell them?
Eight companies here buy from affiliates, publishers or referral partners, paying by commission, revenue share, per qualified lead or per completed move. One requires documented consent and bars incentivized and co-registered traffic. Keep a source sub ID on every lead.
What return reasons fit moving?
Invalid phones, duplicates, wrong contact details and a person not seeking a full-service move all appear in published policies here. In Juiced, approved returns are credited back to the mover's wallet.
What do moving leads sell for?
No prices are published here. Sellers rarely publish them, and what a moving lead sells for depends on whether it is exclusive or shared, a web lead or a call, the geography, how fresh it is and how many buyers want it. The pay-per-lead pricing guide shows how to work out your own floor from cost and let buyers bid above it.
Does Juiced handle moving calls or live transfers?
No. Juiced distributes web leads and delivers them by webhook, email or text. It does not track or route phone calls, so if calls are part of your product you need call tracking software for that side.
Selling moving leads to more than one buyer?
Juiced is lead distribution software for companies that sell leads. Buyers fund a wallet and bid above your minimum, each lead goes to the highest bid in seconds, and leads that miss their first buyer go to your own marketplace instead of being lost.
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