How to Sell Restoration Leads
How to sell restoration leads to water, fire, mold and storm contractors who want exclusive jobs in their own territory. Sign funded contractors first, then generate only in the areas and trades they cover.
Restoration buyers are local contractors, regional franchises and larger enterprise buyers, plus call networks. 10 of the 13 restoration companies in our directory sell exclusive leads and 8 sell inbound calls.
The job is urgent and local, so service area, damage type and who is asking decide a lead's value. Contractors expect one lead to go to one contractor, and some expect a territory to themselves.
Find contractors before traffic, take a funded balance, write the credit rules, and route leads a contractor passes on to the next contractor in the area.
Who buys restoration leads
Most restoration sellers sell to local contractors, and one network describes its buyers as local contractors, regional franchises and national enterprise buyers.
| Buyer | What they buy | What to know |
|---|---|---|
| Local restoration contractors | Exclusive leads and calls in their ZIP codes for the damage types they handle. | One seller locks one contractor per trade per territory. In Juiced the contractor funds a wallet before leads arrive and is charged as each lead is delivered. |
| Regional franchises and enterprise buyers | Volume across several areas, routed to the right location. | Set filters and caps per location so each office only gets jobs it can reach. |
| Storm and hail contractors | Appointments and leads in recently damaged areas. | One company maps hail-damaged areas for its contractors. Generate only where a funded storm buyer is waiting. |
| Pay-per-call networks | Inbound restoration calls from publishers and other networks. | Calls are often billed only after a minimum duration or buffer. Juiced distributes web leads, so calls need separate call tracking. |
The restoration lead buyer directory lists every company we found that publicly buys or sells restoration leads, with what each one says it does. It is a research starting point, with no contact details.
What you are selling
What the 13 restoration lead companies in our directory say they offer:
| Product | Companies offering it |
|---|---|
| Exclusive leads | 10 of 13 |
| Real-time leads | 11 of 13 |
| Aged leads | 1 of 13 |
| Inbound calls | 8 of 13 |
| Live transfers | 3 of 13 |
| Booked appointments | 5 of 13 |
Counts cover everything each company says it sells, which can include other verticals.
Start with exclusive real-time web leads by damage type and ZIP, since most restoration companies sell them and none sell shared. Inbound calls are the second product, but Juiced distributes web leads, so calls need separate call tracking.
What to capture and screen for
- Damage type: water, flood, sewage, fire and smoke, mold or storm.
- Whether it is an emergency and when the damage happened.
- ZIP code and service area, matched to the contractor's territory.
- Who is asking: homeowner, renter, property manager or commercial owner.
- Residential or commercial property.
- Insurance or claim status.
- A consent certificate link and a source sub ID on every lead.
The field-by-field version is on the restoration lead distribution page.
Building it, in order
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Sign contractors before you build traffic
Get each contractor's ZIP codes, damage types, hours and whether they take commercial work. A few sellers check territory availability before signing anyone, so ask who else they buy from in the area.
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Take a funded balance
Three restoration companies run prepaid or funded accounts and none say they use long-term contracts. No free sample leads, no promised volume by a date, no invoices. In Juiced the contractor funds a wallet before leads arrive.
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Decide how territory works
A few sellers here sell exclusivity by territory, not only by lead. Decide whether you sell an area to one contractor or let several contractors in an area bid on each lead, and say so on the first call.
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Write the credit rules
List what earns a credit, such as wrong numbers, spam, duplicates, out-of-area jobs, the wrong trade or a tenant, and what does not, such as a customer who cannot be reached. Contractors will blame the leads, so agree on this first.
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Build the lead type around damage and area
Capture damage type, emergency status, who is asking, property type and insurance status. Mark ZIP, damage type and requester as required for ping so contractors can judge the job before contact details are sent.
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Generate only where a funded contractor is waiting
Restoration demand is local and often sudden. Run traffic only into ZIP codes your funded contractors cover, and pause areas where caps are full.
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Let several contractors bid
Most restoration sellers charge a set price per lead or call. Where you do not sell a locked territory, let funded contractors bid above your minimum and the highest bid wins the lead in seconds.
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Have overflow ready and track sources
In Juiced, leads no contractor takes go to your own marketplace, where the price falls until someone buys. Keep a source sub ID on every lead so you can see which sources produce credits.
What makes restoration different
- No shared product: 10 of the 13 restoration companies sell exclusive leads and none list shared leads.
- Exclusivity is sometimes sold by territory, with one contractor per trade per area at one seller.
- Inbound calls matter for emergency work: 8 of the 13 sell them.
- Many sellers are agencies: six are performance agencies, and several charge setup fees or subscriptions alongside per lead pricing.
- Who is asking matters: tenants and non-decision-makers are treated as invalid by two companies.
Common mistakes
- Selling the same restoration lead to several contractors.
- Generating in ZIP codes no funded contractor covers.
- Leaving renters and commercial jobs undefined until a contractor disputes one.
- Promising leads on day one when the campaign needs a build period.
- Publishing one return rule in the help pages and another in the terms.
- Dropping the source sub ID, so a bad source cannot be found.
Related
- Restoration lead buyers and sellers: every company in this market, checked against its own website
- Restoration lead distribution: the fields, screens and routing for this market
- Home services lead distribution: the wider vertical
- Pay-per-lead vs. pay-per-call: why selling records is simpler than selling live calls
Frequently asked
Who buys restoration leads?
Local contractors, regional franchises, enterprise buyers and call networks. 12 of the 13 restoration companies in our directory generate their own traffic and seven run networks or marketplaces.
What do restoration buyers filter on?
Service area first: all 13 companies offer area targeting, several down to ZIP or radius. Several also offer trade or service type, which covers water, fire, mold and storm work.
How do restoration buyers usually start?
9 companies start with a form, quote, audit or call, and three offer self-serve signup.
What consent records do restoration buyers expect?
Do restoration buyers pay per call?
Six of the 13 price per call, and a few bill a call only after a minimum duration or buffer. Juiced distributes web leads, so calls need separate call tracking.
What do restoration leads sell for?
No prices are published here. Sellers rarely publish them, and what a restoration lead sells for depends on whether it is exclusive or shared, a web lead or a call, the geography, how fresh it is and how many buyers want it. The pay-per-lead pricing guide shows how to work out your own floor from cost and let buyers bid above it.
Does Juiced handle restoration calls or live transfers?
No. Juiced distributes web leads and delivers them by webhook, email or text. It does not track or route phone calls, so if calls are part of your product you need call tracking software for that side.
Selling restoration leads to more than one buyer?
Juiced is lead distribution software for companies that sell leads. Buyers fund a wallet and bid above your minimum, each lead goes to the highest bid in seconds, and leads that miss their first buyer go to your own marketplace instead of being lost.
Scale your lead business, without limits
Juiced puts you in full control of your leads, routing, and revenue, so you can automate, optimize, and grow without chaos.