Restoration leads are emergencies sold to one contractor per area, by the call as much as by the form.
The 13 restoration companies in our directory sell exclusive leads and inbound calls to local contractors, lock territories by trade and ZIP, and none list shared leads as a product.
Restoration buyers want the job to themselves. 10 of the 13 restoration companies in our directory sell exclusive leads, 11 sell real-time leads and 8 sell inbound calls, while none list shared leads and only one sells aged leads. One locks a territory to one contractor per trade, and one company's FAQ explains how it differs from large shared lead marketplaces.
Many sellers here are marketing agencies as much as lead companies. Six describe themselves as performance agencies, several also sell SEO, ads or websites, and a few describe a setup period before leads start. 8 say there is no long-term contract and none say they use one.
Juiced lets each contractor fund a wallet, set filters and caps by ZIP, county and damage type, and bid above your minimum so the highest bid wins the lead in seconds. Leads no contractor takes go to your own marketplace, where the price falls until someone buys. Juiced distributes web leads, so inbound calls need separate call tracking.
What restoration lead companies sell
What the 13 companies in our restoration directory say they offer, read from their own websites.
| Product | Companies offering it |
|---|---|
| Exclusive leads | 10 of 13 |
| Real-time leads | 11 of 13 |
| Aged leads | 1 of 13 |
| Inbound calls | 8 of 13 |
| Live transfers | 3 of 13 |
| Booked appointments | 5 of 13 |
Counts cover everything each company says it sells, which can include other verticals.
The products table is short: exclusive and real-time leads, inbound calls, several appointment sellers, a few transfer sellers, one aged seller and no shared leads. Sellers here sell each job to one contractor. Plan for overflow by selling to the next contractor in the area, not by reselling the same lead.
What restoration leads are screened for
Restoration companies screen on the type of damage, the service area, who is asking and whether the request is real.
- Damage type. The companies that name restoration work split it into water, flood, sewage, fire and smoke, mold and storm damage, and several let buyers target by trade, service or job type. Contractors who do water and mold but not fire filter on it.
- Service area. All 13 companies target by service area or territory, several down to ZIP code, city or a radius, and one maps hail-damaged areas for storm work. An out-of-area lead is a return at a few sellers that publish return rules.
- Who is asking. Two companies treat renters or people who are not the decision-maker as invalid, one accepting returns for tenants and one rejecting renters without the owner's authorization. A few split residential from commercial or ask about home ownership.
- A real request. Several companies say they review calls or recordings, or have a call center qualify callers, and one rejects price shoppers and incentivized submissions. One accepts returns when the customer denies making the request.
- Duplicates. Several companies treat a repeat call or a duplicate within a set window as non-billable. Agree on the window with each contractor before the first lead.
What a restoration lead has to carry
Restoration buyers target first by service area and trade: all 13 companies offer area targeting and several offer trade or service type. Business hours, residential or commercial, and the contractor's own brand and keywords show up at a few.
Every lead type in Juiced starts with ten default fields. Add your own on top, and decide for each one whether it is required and whether the buyer receives it.
The restoration fields
Field names and answer options checked against 6 public lead forms, form templates and posting specs in this market, October 2026.
| Field | Type | Why |
|---|---|---|
| damage_type | List of Values | Asked by most of the forms and guides we reviewed. Water damage, Fire or smoke damage, Mold, Storm or wind damage, Biohazard or decontamination |
| is_emergency | Boolean | A few of the forms and guides we reviewed ask whether the damage is an emergency or when it happened. |
| requester_role | List of Values | A few of the forms and guides we reviewed ask who is making the request. Homeowner, Renter, Property manager, Commercial property owner, Insurance agent or adjuster, Other |
| property_type | List of Values | A few of the forms and guides we reviewed split residential from commercial. Residential, Commercial |
| insurance_status | List of Values | A few of the forms and guides we reviewed ask about insurance or claim details. Claim filed, Covered but not filed, Not sure, Not covered or no insurance |
| area_affected | List of Values | Seen in a few of the forms and guides we reviewed. Multiple rooms, Single room, Localized area |
| tcpa_consent | Boolean | Records that the consumer checked the consent box; the wording itself is kept with the lead. |
| date_of_loss | Dates | Asked on one claim form we reviewed. |
| consent_certificate_url | URLs | Not shown on the forms we reviewed; kept so a consent record can travel with the lead. |
| source_sub_id | Identifiers | Not shown on the forms we reviewed; kept so each lead can be traced to its traffic source. |
Every lead starts with these
| Field | Type |
|---|---|
| first_name | Text |
| last_name | Text |
| phone | Numeric |
| address_1 | Text |
| address_2 | Text |
| city | Text |
| state | Text |
| zip | Postal Codes |
| county | Counties |
Provenance
| Field | Type | Why |
|---|---|---|
| source_url | URLs | The page the lead was captured on |
| consent_timestamp | Date & Time | When the consumer submitted the form |
| ip_address | IP Address | The address the form was submitted from |
This page does not state what the rules on consent require. They are published by the FCC and the FTC, and TCPAWorld tracks how they change. The full list of field types is on the lead fields page.
What you need to decide on a lead is not what you need to sell it
Every field carries four switches rather than one required flag.
Ping with zip, damage_type, is_emergency, requester_role, property_type and area_affected. That is enough for a restoration company to know whether the job is in its area and the kind of work it does, without exposing contact details before the bid.
Who sells restoration leads and how they charge
12 of the 13 restoration companies generate their own traffic. Six act as performance agencies that build campaigns for each contractor, seven run networks or marketplaces, and three run call operations. Most of the traffic sources named are search based, such as paid search, call-only ads, local service ads and SEO, with social ads behind them.
11 companies price per lead, six per call, four quote custom pricing and three charge a subscription or monthly fee. Two charge a setup fee. At a few sellers, calls are billed only when they meet set criteria, such as a minimum duration by category or a buffer before the call counts.
Territories, onboarding and commitments
Exclusivity here is sometimes about territory, not just the single lead. One company gives one contractor per trade per territory, and a few check territory or local demand before signing a contractor up. Expect contractors to ask who else in their area is buying from you.
9 companies start with a form, quote, audit or strategy call, and three offer self-serve signup. Three run prepaid or funded accounts and one keeps a card on file. A few describe a campaign build of days or weeks before leads flow, so set that expectation on the first call.
Returns and credits
Several restoration companies publish specific credit reasons: invalid or wrong contact details, obvious spam, duplicates, out of the service area, not the contractor's trade, a tenant, or a customer who denies the request. One says inability to reach the customer is not a valid reason. One gives credits to the account rather than cash and ties a sign-up fee refund to delivering a first qualified lead.
Terms do not always match the help pages. One company's help center allows form lead returns while its terms say no returns, and another states its cancellation terms two different ways. Put one return policy in writing and use it everywhere.
- Decide whether tenants, commercial jobs and price shoppers are returnable.
- Set the duplicate window and the out-of-area rule before the first lead.
- In Juiced, approved returns are credited back to the buyer's wallet.
The supply side and consent records
Eight restoration companies buy from publishers, affiliates, directory sites or other call networks, and six describe paying them per accepted lead, billable call or qualified referral. One sets rates by category and geography and another pays only on leads that prove profitable. Supply rules include no incentivized traffic, no trademark bidding and, at one network, no renters without owner authorization.
Consent is discussed less here than in insurance or debt markets: two companies mention TrustedForm or Jornaya, and one network requires publishers to pass the timestamp, IP address, page URL, user agent and disclosure text with each lead. Keep a consent certificate and a source sub ID on every lead anyway. The rules themselves are published by the FCC and FTC.
How Juiced runs a restoration lead business
Buyers fund a wallet
Each buyer adds funds before leads arrive and is charged as each lead is delivered. Approved returns are credited back to the wallet. No invoices to send and no payments to chase.
Buyers set filters and caps, then bid
Each buyer filters on your fields and caps how many leads they take. They bid above your minimum, and the highest bid wins the lead in seconds.
Delivery goes where the buyer works
By webhook into the buyer’s CRM, by email or by text.
Unsold leads go to your marketplace
A lead no buyer takes is not dropped. It goes to your own marketplace, where its price falls until someone buys it outright or a standing buy order picks it up.
Related
- Restoration lead buyers and sellers: every company in this market, checked against its own website
- How to sell restoration leads: who buys, what to screen for and the order to build in
- Home services lead distribution: the wider vertical
Frequently asked
Should restoration leads be exclusive?
Yes. 10 of the 13 restoration companies in our directory sell exclusive leads and none list shared leads. One goes further and gives one contractor per trade per territory.
Do restoration contractors want calls or forms?
Both. 11 companies sell real-time leads and 8 sell inbound calls, which fit emergency work. Juiced distributes web leads, so calls need separate call tracking.
Are renters valid restoration leads?
Decide before you launch. Two companies treat renters or non-decision-makers as invalid unless the owner authorizes the work. Capture who is making the request and make it a filter or a return reason.
Do restoration buyers sign contracts?
Rarely. 8 companies say there is no long-term contract and none say they use one. A funded balance replaces the contract: in Juiced the contractor funds a wallet before leads arrive.
What should I do with restoration leads no contractor takes?
Offer them to other contractors in the area rather than reselling the same lead. In Juiced, unsold leads go to your own marketplace, where the price falls until someone buys.
What do restoration leads sell for?
No prices are published here. Sellers rarely publish them, and what a restoration lead sells for depends on whether it is exclusive or shared, a web lead or a call, the geography, how fresh it is and how many buyers want it. The pay-per-lead pricing guide shows how to work out your own floor from cost and let buyers bid above it.
Does Juiced handle restoration calls or live transfers?
No. Juiced distributes web leads and delivers them by webhook, email or text. It does not track or route phone calls, so if calls are part of your product you need call tracking software for that side.
Sell more of the restoration leads you already generate.
Funded buyers, bids above your minimum, and a marketplace for the leads nobody took the first time.
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